“Trust and belief is paramount to the Manager/ Artist relationship, this is the foundation upon which the relationship shall be built, sustain and grow.”
JMC Academy Entertainment Business Management (ENT)
Tutor Richard Cartwright describes how the Manager must be the artist’s champion and the business, and the artist’s role is to be the creative, and these roles should not get mixed up.
We asked JMC ENT Tutors, who are all industry professionals currently working in the field, their advice for managing artists and making it in the industry.
As with many roles, goal setting should be one of the first things you establish with your artist.
‘Get everyone onto the same plan. Set sequential, small and achievable goals so people stay motivated. People lose hope when expectations are not met.’ Colin Seeger suggests. Ian Hunter agrees that you should make sure the goals you set are realistic, and the artist’s expectations are realistic.
This industry is all about taking a chance and seizing your opportunities. Use you’re initiative and make good connections wherever possible. Fiona Maynard advises that ‘time is of the essence, popularity is fleeting, maximise (cash in) when you have the chance.”
Don’t give up. Richard Cartwright believes that perseverance and passion is key. ‘Gain knowledge, work smart and be humble.’ Colin Seeger agrees when advising how to work with artists, “Persistence. Keeping your word. Consistency. Being bold. Sticking to your guns despite opposition or (worse) indifference.”
Being organised is a necessary skill of any event or artist manager, but being able to properly schedule an artist is vital. Fiona Maynard argues that you should always “make the schedule fit the human, don’t try to make the human fit the schedule as conflict or burn out may ensue.” To enable proper scheduling, Fiona suggests you listen carefully to the non-negotiables to avoid any last minute conflicts and ensure all the resources in place are adequate for function and progress.
Perhaps the most important skill needed to thrive as an artist manager is good communication.
Well-developed communication and people skills can help with networking, and resolving any conflicts.
Finally, all the industry professionals agreed that a strong understanding of how to create and work with budgets, copyright knowledge and administrative skills can help you when it comes to not only managing artists, but business and events, all of which are taught in our Entertainment Business Management course.
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