Bachelor of Entertainment Business Management

  • 2 Years (6 trimesters)
  • Sydney, Melbourne, Brisbane

  • Undergraduate

Explore content production, marketing, entrepreneurship and business planning, film and TV production management, tour and festival management, marketing, branding, negotiating contracts, copyright and intellectual property with a Bachelor of Entertainment.
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Diploma of Entertainment Business Management

  • 8 Months (2 trimesters)
  • Sydney, Melbourne, Brisbane

  • Undergraduate

To succeed as a creative industry manager you need a fundamental understanding of entertainment business. This Diploma will give you the background to the industry, and provide a core understanding of business practices and the challenges faced when commercialising music, entertainment and the arts.
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Our Lecturers

Adrian Marchesani

Head of Entertainment Business Management (Melbourne)

Adrian originally set up an independent techno label and music publishing company which focused on licensing Australian dance music to overseas markets. The label achieved much overseas success with various dance acts and DJ’s. Following this, Adrian joined Ralph Carr’s Standard Group, which encompasses Ralph Carr Management, RCM Sport, RCM Touring, Standard Publishing and Illicit Records.

Ralph Carr Management is one of Australia's leading Artist Management and Entertainment Company's, managing some of Australia’s leading artists. Adrian worked at RCM for 22 years. Adrian was involved ,as 2IC, in all facets of the company which included Artist Management , Music Publishing, Recording , Licensing, Marketing, Synchronisation, Sponsorships, Project Management, Production of TV Specials, Brand Alliance and Business and Legal Affairs.

Adrian was also course coordinator of the Bachelor of Business Music Industry degree at Victoria University for 10 years.  Adrian promoted and developed close ties with the course and the music industry. One major achievement whilst at Victoria University was conceptualising and developing the "Potential Unlimited" student record label. Potential unlimited ran for 8 years and won the US based Independent Music Award for campus record labels in 2014 ( the only non US based campus to win ). Potential Unlimited was also a finalist at the IMA's for 6 years.

https://www.heraldsun.com.au/leader/news/victoria-university-student-record-label-potential-unlimited-wins-independent-music-award-in-the-us/news-story/423a0d698ddc8be375f76db943e7a846

Adrian Marchesani

Head of Entertainment Business Management (Melbourne)

Adrian originally set up an independent techno label and music publishing company which focused on licensing Australian dance music to overseas markets. The label achieved much overseas success with various dance acts and DJ’s. Following this, Adrian joined Ralph Carr’s Standard Group, which encompasses Ralph Carr Management, RCM Sport, RCM Touring, Standard Publishing and Illicit Records.

Ralph Carr Management is one of Australia's leading Artist Management and Entertainment Company's, managing some of Australia’s leading artists. Adrian worked at RCM for 22 years. Adrian was involved ,as 2IC, in all facets of the company which included Artist Management , Music Publishing, Recording , Licensing, Marketing, Synchronisation, Sponsorships, Project Management, Production of TV Specials, Brand Alliance and Business and Legal Affairs.

Adrian was also course coordinator of the Bachelor of Business Music Industry degree at Victoria University for 10 years.  Adrian promoted and developed close ties with the course and the music industry. One major achievement whilst at Victoria University was conceptualising and developing the "Potential Unlimited" student record label. Potential unlimited ran for 8 years and won the US based Independent Music Award for campus record labels in 2014 ( the only non US based campus to win ). Potential Unlimited was also a finalist at the IMA's for 6 years.

https://www.heraldsun.com.au/leader/news/victoria-university-student-record-label-potential-unlimited-wins-independent-music-award-in-the-us/news-story/423a0d698ddc8be375f76db943e7a846

Tania Wilson

Senior Entertainment Business Lecturer

Tania has worked in a diverse range of roles throughout her 25+ years in the music and events industry. From development and planning through to production and delivery of events, both boutique and major; in both independent artists and nightclub publicity, branding and marketing; out on national and international touring through the USA and Europe; and in independent artist management; to name a few areas of her career, she brings the breadth of skills learned throughout the years, to every class and to support every student at JMC. 

Her history includes working on iconic major events such as Midsumma Festival, Hanging Rock Concert Series, Australian Open, Melbourne Fashion Festival, Laneway Festival, Soundwave Festival, Melbourne International Comedy Festival, and the Royal Melbourne Show. She's also worked on shows and tours with headliners as varied as Bliss N Eso, Bruce Springsteen, Taylor Swift, Ed Sheeran, Leonard Cohen, Midnight Oil, Slipknot, Stone Sour, as well as countless independent Aussie artists.

Still working out in the industry alongside her role at JMC, Tania is super passionate about supporting students to use their studies to develop real-industry projects and businesses, so they can start their journey into the wide wonderful world of the entertainment industry, even before they have finished their degree. 

Tania Wilson

Senior Entertainment Business Lecturer

Tania has worked in a diverse range of roles throughout her 25+ years in the music and events industry. From development and planning through to production and delivery of events, both boutique and major; in both independent artists and nightclub publicity, branding and marketing; out on national and international touring through the USA and Europe; and in independent artist management; to name a few areas of her career, she brings the breadth of skills learned throughout the years, to every class and to support every student at JMC. 

Her history includes working on iconic major events such as Midsumma Festival, Hanging Rock Concert Series, Australian Open, Melbourne Fashion Festival, Laneway Festival, Soundwave Festival, Melbourne International Comedy Festival, and the Royal Melbourne Show. She's also worked on shows and tours with headliners as varied as Bliss N Eso, Bruce Springsteen, Taylor Swift, Ed Sheeran, Leonard Cohen, Midnight Oil, Slipknot, Stone Sour, as well as countless independent Aussie artists.

Still working out in the industry alongside her role at JMC, Tania is super passionate about supporting students to use their studies to develop real-industry projects and businesses, so they can start their journey into the wide wonderful world of the entertainment industry, even before they have finished their degree. 

Steve Palfreyman

Entertainment Business & Music Lecturer

Steve is the founder of the global music industry community Music Launch Hub, and creator of the world’s largest ever virtual music conference, the Music Launch Summit.

A musician and digital brand strategist, Steve specialises in digital marketing strategies for the music industry.

He’s worked on all sides of events, from launching a DIY music festival, to running the social media team for globally renowned startup conference Pause Fest and being an advisor to the board of Melbourne WebFest.

Aside from music marketing, Steve is passionate about personal branding, leadership and digital disruption in the music industry.

Steve Palfreyman

Entertainment Business & Music Lecturer

Steve is the founder of the global music industry community Music Launch Hub, and creator of the world’s largest ever virtual music conference, the Music Launch Summit.

A musician and digital brand strategist, Steve specialises in digital marketing strategies for the music industry.

He’s worked on all sides of events, from launching a DIY music festival, to running the social media team for globally renowned startup conference Pause Fest and being an advisor to the board of Melbourne WebFest.

Aside from music marketing, Steve is passionate about personal branding, leadership and digital disruption in the music industry.

Nigel Tucker

Entertainment Business Lecturer

An entertainment industry professional with over 20 years’ experience, Nigel specialises in Artist Management for developing and established recording artists. He has personally managed the careers of numerous recording artists from superstar DJ’s and 10 piece funk bands to pop, commercial and indie-alternate rock acts.

Nigel has planned, organised & managed many National & International tours, including to Japan, South-East Asia, Europe & Eastern Europe. Artists managed have performed at all major local festivals including Big Day Out (Australia & New Zealand) Splendor in the Grass and Homebake.

Some career highlights include: - No1 on US Billboard Dance Chart, No 1 National Charts, Top 5 in Japan, Gold Records, numerous ARIA nominations & international support tours including supporting Prince, Moby, Roy Ayres and Jarvis Cocker. Nigel currently consults to establishing entertainment businesses, record labels & venues.

Nigel Tucker

Entertainment Business Lecturer

An entertainment industry professional with over 20 years’ experience, Nigel specialises in Artist Management for developing and established recording artists. He has personally managed the careers of numerous recording artists from superstar DJ’s and 10 piece funk bands to pop, commercial and indie-alternate rock acts.

Nigel has planned, organised & managed many National & International tours, including to Japan, South-East Asia, Europe & Eastern Europe. Artists managed have performed at all major local festivals including Big Day Out (Australia & New Zealand) Splendor in the Grass and Homebake.

Some career highlights include: - No1 on US Billboard Dance Chart, No 1 National Charts, Top 5 in Japan, Gold Records, numerous ARIA nominations & international support tours including supporting Prince, Moby, Roy Ayres and Jarvis Cocker. Nigel currently consults to establishing entertainment businesses, record labels & venues.

Mark Pope

Entertainment Business Lecturer

In a career spanning 40 years, Mark Pope has traversed the length and breadth of the Australian music industry as a tour manager, promoter, event producer, artist manager, record company executive and innovator. Mark began his career as tour manager and in-house promoter for two of Australia’s biggest bands – The Angels and Cold Chisel – touring with both in Australia, US and Europe. Mark managed and promoted Jimmy Barnes’s solo career on the Bodyswerve, For the Working Class Man and Freight Train Heart albums while promoting Australian tours for INXS, Public Image, Stan Ridgway, Georgia Satellites, Transvision Vamp and Rickie Lee Jones amongst others. Mark was later hired by Sony Music as National Marketing Manager of Australian Artists working with the likes of Tina Arena and Midnight Oil, indeed the whole Sony local artist roster over the next 18 months. later headhunted to rebuild Warners Music’s domestic roster from ground zero as Head of A&R and Marketing. Built an enviable artist roster that included award winning artists such as Regurgitator, The Superjesus, Taxiride, The Whitlams as well as signing Jimmy Barnes for his multi-platinum selling album Soul Deeper. Pope’s signings delivered over $64m dollars in revenue to Warner Music Australia over a 9 year period. Mark was headhunted by ARIA to breathe new life into a tired ARIA Awards format where Pope reconfigured and helmed the ARIA’s over a 10 year [mostly] golden run perceived by many to be the pinnacle of awards shows in Australia not matched since.

Mark has worked on many iconic events including, the XBOX 360 Launch, Wave Aid, Live Earth, Sound Relief, ARIA Hall of Fame Events and Daft Punk's Random Access Memories album launch.

Mark Pope

Entertainment Business Lecturer

In a career spanning 40 years, Mark Pope has traversed the length and breadth of the Australian music industry as a tour manager, promoter, event producer, artist manager, record company executive and innovator. Mark began his career as tour manager and in-house promoter for two of Australia’s biggest bands – The Angels and Cold Chisel – touring with both in Australia, US and Europe. Mark managed and promoted Jimmy Barnes’s solo career on the Bodyswerve, For the Working Class Man and Freight Train Heart albums while promoting Australian tours for INXS, Public Image, Stan Ridgway, Georgia Satellites, Transvision Vamp and Rickie Lee Jones amongst others. Mark was later hired by Sony Music as National Marketing Manager of Australian Artists working with the likes of Tina Arena and Midnight Oil, indeed the whole Sony local artist roster over the next 18 months. later headhunted to rebuild Warners Music’s domestic roster from ground zero as Head of A&R and Marketing. Built an enviable artist roster that included award winning artists such as Regurgitator, The Superjesus, Taxiride, The Whitlams as well as signing Jimmy Barnes for his multi-platinum selling album Soul Deeper. Pope’s signings delivered over $64m dollars in revenue to Warner Music Australia over a 9 year period. Mark was headhunted by ARIA to breathe new life into a tired ARIA Awards format where Pope reconfigured and helmed the ARIA’s over a 10 year [mostly] golden run perceived by many to be the pinnacle of awards shows in Australia not matched since.

Mark has worked on many iconic events including, the XBOX 360 Launch, Wave Aid, Live Earth, Sound Relief, ARIA Hall of Fame Events and Daft Punk's Random Access Memories album launch.

Dr Marisol Alonso Vazquez

Head of Entertainment Business Management (Brisbane)

Marisol is a social and market researcher in the fields of Marketing and Management within the entertainment businesses scope. After completing her doctoral candidature in business management at UQ, Marisol has been contributing to the music festival industry through her research since 2011. She has been in contact with high calibre managers from Splendour in the Grass, Woodford Music Festival, Island Vibe Festival, Peats Ridge Sustainable Music & Arts Festival, WOMADelaide, Cygnet Folk Music Festival among others. Her research contribution relays on understanding visitors’ on-site behaviours to create memorable experiences at music festivals and foster on-site responsible behaviours.

Before her PhD journey, Marisol worked at multinational companies such as GE, IBM SPSS Statistics as well as for governmental institutions like the Economic Development Ministry and the Mexican Trade commission in Spain. All of these jobs were marketing related and gave her the opportunity to learn how to create meaningful content that was supported with data. She has worked as an independent research contractor, senior research officer and research assistant at UQ, Griffith University and UNSW.

Marisol conducts research in collaboration with lead researchers from the University of Southern California, Aalborg Universitet and UC Berkeley. Marisol’s most recent publications are linked to entrepreneurship, text sentiment analysis as well as behavioural change in organisations and individuals within the context of entertainment businesses. Among other things, she acts as a reviewer in leisure peer-reviewed Academic Journals. Her most recent international recognition was due to her high quality teaching performance by the Higher Education Academy based in UK.

Dr Marisol Alonso Vazquez

Head of Entertainment Business Management (Brisbane)

Marisol is a social and market researcher in the fields of Marketing and Management within the entertainment businesses scope. After completing her doctoral candidature in business management at UQ, Marisol has been contributing to the music festival industry through her research since 2011. She has been in contact with high calibre managers from Splendour in the Grass, Woodford Music Festival, Island Vibe Festival, Peats Ridge Sustainable Music & Arts Festival, WOMADelaide, Cygnet Folk Music Festival among others. Her research contribution relays on understanding visitors’ on-site behaviours to create memorable experiences at music festivals and foster on-site responsible behaviours.

Before her PhD journey, Marisol worked at multinational companies such as GE, IBM SPSS Statistics as well as for governmental institutions like the Economic Development Ministry and the Mexican Trade commission in Spain. All of these jobs were marketing related and gave her the opportunity to learn how to create meaningful content that was supported with data. She has worked as an independent research contractor, senior research officer and research assistant at UQ, Griffith University and UNSW.

Marisol conducts research in collaboration with lead researchers from the University of Southern California, Aalborg Universitet and UC Berkeley. Marisol’s most recent publications are linked to entrepreneurship, text sentiment analysis as well as behavioural change in organisations and individuals within the context of entertainment businesses. Among other things, she acts as a reviewer in leisure peer-reviewed Academic Journals. Her most recent international recognition was due to her high quality teaching performance by the Higher Education Academy based in UK.

Dale Prinsse

Entertainment Business Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Dale Prinsse

Entertainment Business Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Amy Wright

Entertainment Business Lecturer

Amy Wright is a self-managed artist, sound engineer and events specialist; passionately driven toward creating shared experiences for people. After graduating in 2010 with a scholarship-supported Bachelor in Social Sciences at The University of Melbourne, Amy began a career as a singer-songwriter and multi-instrumentalist. In the ten years since then, Amy has released 7 records through local labels, toured her works through Europe, U.K, U.S and Australia and gained JJJ airplay as well as regular rotation on community radio stations including RRR, PBS and SYN. While writing, releasing and performing original music, Amy led a second career as a freelance sound engineer across boutique festivals, corporate events and the education sector. Her success working in audio and general aptitude for events coordination led to roles as a stage manager and in-house production manager at the major events venue: The Plenary and Melbourne Convention and Exhibition Centre. In these roles, Amy worked with dozens of acclaimed international touring artists and managed the technical production of hundred-thousand-dollar events hosted by The Plenary.

Amy Wright

Entertainment Business Lecturer

Amy Wright is a self-managed artist, sound engineer and events specialist; passionately driven toward creating shared experiences for people. After graduating in 2010 with a scholarship-supported Bachelor in Social Sciences at The University of Melbourne, Amy began a career as a singer-songwriter and multi-instrumentalist. In the ten years since then, Amy has released 7 records through local labels, toured her works through Europe, U.K, U.S and Australia and gained JJJ airplay as well as regular rotation on community radio stations including RRR, PBS and SYN. While writing, releasing and performing original music, Amy led a second career as a freelance sound engineer across boutique festivals, corporate events and the education sector. Her success working in audio and general aptitude for events coordination led to roles as a stage manager and in-house production manager at the major events venue: The Plenary and Melbourne Convention and Exhibition Centre. In these roles, Amy worked with dozens of acclaimed international touring artists and managed the technical production of hundred-thousand-dollar events hosted by The Plenary.

FAQs

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management. 

No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.

Our degree offers many similar units of study, however, it is focused specifically on the entertainment and creative industries, as opposed to a university business degree which would cover business management skills across all industries. Our course therefore, has a more specialised outcome with a great emphasis placed on practical application and internship opportunities. 

Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.

As the entertainment management industry is ‘people oriented’, there is a focus on presentations, but you will also do things like business and marketing plans, event manuals, tour and festival schedules, and other theoretical assessments such as essays.