Bachelor of Design (Visual Communication)

  • 2 Years (6 trimesters)
  • Sydney, Melbourne, Brisbane

  • Undergraduate

The Visual Communication course equips you with the ‘how’ as you learn the ‘why’ and exercise your creativity with input from experienced teachers. Delve into a deeper understanding of core design principles, the design thinking process, and the technical skills required for you to apply what you’ve learned across a variety of platforms and media.
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Diploma of Design (Visual Communication)

  • 8 Months (2 trimesters)
  • Sydney, Melbourne, Brisbane

  • Undergraduate

At the Diploma level, explore the fundamentals of graphic design and the technical skills required to create aesthetically appealing messaging. Then delve into the design process, from research, ideation, sketching and prototyping, to implementation and watch your work come to life.
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Our Lecturers

Choi Zahir

Senior Lecturer, Design, Animation & Game Design

Choi is an animator, designer and illustrator with over ten years’ experience across many creative disciplines including concept art and games. She graduated from QUT with a Master’s Degree in Animation in 2013.

Choi Zahir

Senior Lecturer, Design, Animation & Game Design

Choi is an animator, designer and illustrator with over ten years’ experience across many creative disciplines including concept art and games. She graduated from QUT with a Master’s Degree in Animation in 2013.

Dr Melissa Silk

National Head of Design

With over thirty years of creative practice, Melissa collaborates with many thinkers and makers to design experiences that embed the Arts in Science, Technology, Engineering and Mathematics (STEAM). Melissa is co-director of STEAMpop.zone while also engaged in research contributing to learning ecologies spanning creative intelligence and innovation, transdisciplinary education, and designing for preferred futures. Melissa enjoys being part of a bold community of multipotentialites intent on developing and sharing unique learning experiences for everybody.

Dr Melissa Silk

National Head of Design

With over thirty years of creative practice, Melissa collaborates with many thinkers and makers to design experiences that embed the Arts in Science, Technology, Engineering and Mathematics (STEAM). Melissa is co-director of STEAMpop.zone while also engaged in research contributing to learning ecologies spanning creative intelligence and innovation, transdisciplinary education, and designing for preferred futures. Melissa enjoys being part of a bold community of multipotentialites intent on developing and sharing unique learning experiences for everybody.

Tim McEwen

Animation, Game + Design Lecturer

Tim McEwen draws on his broad experience in feature film storyboards and concept art (Happy Feet Two, Blinky Bill, Wolf Creek 2), as well as comic books, illustration and cartooning. He's also an art director and graphic designer with 25+ years experience. He’s taught at all levels of education, including preschool, primary and secondary school, privately and in workshops, as well university and tertiary colleges.

Tim's been published professionally since he was 17, and his internationally distributed, award winning comic series ‘Greener Pastures’ has featured in nine exhibitions nationally and internationally. He continues to work in his chosen professions.

Tim McEwen

Animation, Game + Design Lecturer

Tim McEwen draws on his broad experience in feature film storyboards and concept art (Happy Feet Two, Blinky Bill, Wolf Creek 2), as well as comic books, illustration and cartooning. He's also an art director and graphic designer with 25+ years experience. He’s taught at all levels of education, including preschool, primary and secondary school, privately and in workshops, as well university and tertiary colleges.

Tim's been published professionally since he was 17, and his internationally distributed, award winning comic series ‘Greener Pastures’ has featured in nine exhibitions nationally and internationally. He continues to work in his chosen professions.

Andrew Barnum

Design Lecturer

Andrew Barnum is a Designer, Educator and Artist and continues to work on projects and in contexts that synthesise his experience and inspiration as a creative practitioner. In Design he is the chief creative officer of Social Design Action consultancy Peopleness, which is human-centered design focused. In education he is a PhD candidate at UTS researching the potential dislocation between Australian song, cultural identity and place in the digital age, and is course author and lecturer in the Bachelor of Design (Digital Design) at JMC Academy in Sydney.

As an artist his passion is songwriting and painting with independent releases on iTunes and Spotify as Andrew Barnum and Vitabeats, with a new project under the moniker of Memory Collective. His most recent paintings are a series of colour field investigations in Australian ‘colours in common.’

Andrew Barnum

Design Lecturer

Andrew Barnum is a Designer, Educator and Artist and continues to work on projects and in contexts that synthesise his experience and inspiration as a creative practitioner. In Design he is the chief creative officer of Social Design Action consultancy Peopleness, which is human-centered design focused. In education he is a PhD candidate at UTS researching the potential dislocation between Australian song, cultural identity and place in the digital age, and is course author and lecturer in the Bachelor of Design (Digital Design) at JMC Academy in Sydney.

As an artist his passion is songwriting and painting with independent releases on iTunes and Spotify as Andrew Barnum and Vitabeats, with a new project under the moniker of Memory Collective. His most recent paintings are a series of colour field investigations in Australian ‘colours in common.’

Alan Chen

Design Lecturer

Alan is the co-founder of Sh8peshifters, and a creative professional with a truly diverse background. Over the past 24 years, he has worked as an illustrator, graphic designer, art director, film director, writer, producer, strategic designer, academic and teacher.

He has won awards for his films and his illustration work has been featured in national exhibitions and publications. He has also spoken and scribed at numerous conferences and events.

Alan Chen

Design Lecturer

Alan is the co-founder of Sh8peshifters, and a creative professional with a truly diverse background. Over the past 24 years, he has worked as an illustrator, graphic designer, art director, film director, writer, producer, strategic designer, academic and teacher.

He has won awards for his films and his illustration work has been featured in national exhibitions and publications. He has also spoken and scribed at numerous conferences and events.

You will need to bring the following to your course:

  • Laptop: Macbook Pro or similarly powered
  • Windows laptop, running latest OS
  • Device: Smartphone or Tablet
  • Journal: A5 size Blank pages
  • Pen: Felt-tip 0.3-0.5
  • Pencils: HB-2B, rulers and erasers

JMC will supply you with Adobe Creative Cloud software

At application, we are most keen to learn about your passion and reasons for wanting to study design. In addition to that, we ask that you answer the following two questions prior to coming in for the interview:

  1. Show us your best piece of work

What’s something you’ve created that you’re really proud of? It can be any of the following:

  • An image (a photography piece, an illustration or a painting)
  • A project (an idea, a story, a film critique, a blog, etc…)
  • A product (a website, an animation, a poster, presentation, etc…)

Write a small paragraph explaining your choices and rationale behind it. Show us your rigor and initiative. Give us an insight into your creative approach, your creativity and the resulting output.

  1. Tell us your thoughts
  • Choose a brand that you like and think is successful; write a short paragraph reflecting on why you like it and the reasons behind its success.
  • Choose a brand that you dislike or has not been doing well; write a short paragraph reflecting on what the issues are and how they might improve.

Show us the way you see the world around you, your standard of what makes a design good or bad and an insight into your thought process.

No. We equip you with digital tools that allow you to create high-functioning prototypes without coding. 

This course is very hands on, and you will tackle real world creative projects. However, having a foundational understanding of design theory is still vitally important. There is approximately a 25% (theory) to 75% (practice) balance.

No. We assess your work as would happen in the workplace via proposal documents and reports, presentations and demonstrations.

As with any design you will need to communicate ideas via drawing and sketching. We believe anyone can learn how to think visually, and we teach sketching techniques right from the beginning. So, if you are open to making marks and learning how to do it well, that’s all you need to start!