Diploma of

Entertainment Business Management

You will learn core business skills specific to the entertainment industry, including content production, branding, marketing, and event logistics. The curriculum is designed to give you a broad understanding of the industry and its key operations.

The diploma provides an introduction to the business side of AR (Artist Management). You'll gain fundamental knowledge that can prepare you for entry-level roles assisting in managing and developing artists and talent.

Yes. The course introduces the business and logistical aspects of festival production, from initial planning and budgeting to on-site management. This foundation is perfect if you're interested in working on large-scale events.

The diploma is highly practical. You'll work on real industry briefs, participate in event planning projects, and engage in simulations. The learning is designed to be hands-on, allowing you to build a professional portfolio while you study.

Yes. Upon successful completion of the diploma, you are guaranteed direct entry with advanced standing into the Bachelor of Entertainment Business Management. This allows you to seamlessly continue your studies and complete the degree in a shorter timeframe.

With this diploma, you can pursue entry-level roles in event management, marketing and promotions, or artist support. The course's focus on AR (Artist Management) and festival production also prepares you to assist in these specialized fields.

Lecturers and mentors are leading industry professionals, including artist managers, tour producers, marketing experts, and AR specialists. They bring a wealth of real-world experience and industry connections into the classroom.

JMC provides invaluable industry connections through hands-on projects, guest speaker sessions, and networking opportunities. These connections are crucial for professional growth and can help you secure a job after graduation.

This diploma is specifically tailored for the entertainment and creative industries. Unlike a generic business course, the curriculum, lecturers, and projects are all focused on the unique business skills and challenges of the music, arts, and events sectors.

JMC offers a Diploma of Entertainment Business Management, a Bachelor of Entertainment Business Management, and a Master of Creative Industries all focused on real-world business skills for creative sectors. We also offer double degree options including Audio Engineering and Entertainment Business Management as well as Music and Entertainment Business Management.

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management.

Yes. Students work on real or simulated artist campaigns, event production projects, and even participate in actual festival planning, gaining practical experience.

You’ll develop entrepreneurship, branding, marketing, business planning, contract negotiation, copyright, and digital promotion skills, vital for both artist management and event production.

Absolutely. There are industry partnerships, guest speakers, and opportunities for mentoring, internships, and project collaborations in festivals, artist management, and event companies.

JMC offers learning from practicing industry experts, real-world projects, networking opportunities, a business-focused yet creative curriculum, and flexible study locations in Sydney, Melbourne, and Brisbane.

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management. 

No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.

Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.

As the entertainment management industry is ‘people oriented’, there is a focus on presentations, but you will also do things like business and marketing plans, event manuals, tour and festival schedules, and other theoretical assessments such as essays.

JMC Academy is broadly recognised and accredited:

• Registered Higher Education Provider.
• Accredited by the Tertiary Education Quality and Standards Agency (TEQSA)
• Registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).
• Regulated by the Australian Skills Quality Authority (ASQA).
• Member of the Independent Tertiary Education Council Australia (ITECA).
• Nationally recognised within the Australian Qualifications Framework.

Our strong industry links also ensure that JMC Academy qualifications are recognised within the creative industries.