Duration
8 Months (2 trimesters)
Locations
Sydney, Melbourne, Brisbane
Fees
Intake Dates

February, June, September

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Do you dream of producing the ultimate gig, the crowd screaming for more, knowing that it’s because you dreamt it, designed, managed it and promoted it? From talent management to digital marketing, social media strategy, event planning, production, publishing and distribution – Entertainment Business Management is about being an expert at what goes on behind-the-scenes.

To succeed as a creative industry manager you need a fundamental understanding of entertainment business. This Diploma will give you the background to the industry, and provide a core understanding of business practices and the challenges faced when commercialising music, entertainment and the arts.

It will help you develop your communication skills for marketing plans, briefs, proposals, ad copy and media releases, and gain the hands-on experience you will need in negotiating, copyright, intellectual property, licensing and the legalities of the industry.

Why Study Entertainment Business Management at JMC?

Develop and manage artists, festivals or events with core business + marketing skills
Intern with major publishers, record labels or events companies
Gain real-world experience working on real projects throughout your degree

Duration

When undertaken full-time, the Diploma of Entertainment Business Management can be completed in 8 months (2 trimesters).

Upon successful completion of the Diploma qualification, students are eligible to continue their studies into the Bachelor Degree with advanced standing of two trimesters.

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Curriculum

“Creativity and Innovation always builds on the past” - Lawrence Lessig

The purpose of this unit is to explore entertainment history and the implications of key industry questions such as: What is entertainment and where did it come from? How does it affect our lives? Who are the people who have influenced what we consider to be entertainment? By identifying some of the key managers, promoters and other industry pioneers you will develop a deep appreciation for those who have gone before us. Covering music, events and festivals, the media industry including television and radio as well as the history of Hollywood; you will understand the trends in entertainment that have helped shape popular culture.

You will work in groups to research and analyse how the entertainment industry has evolved internationally and in Australia throughout the 20th and 21st Century.

The Entertainment Industry is a wondrous and excitingly unique group of intersecting business areas that support each other to engage and inspire entertainment lovers all over the world. Whether you already know your chosen field or are still exploring, this unit will allow you to delve deep into all of the many and varied opportunities that this industry has to offer.
Warning! This industry is infectious and will hook you in! If you are not already passionate about an industry sector…..you will be.

This unit provides grounding for many of the concepts studied in later units. The scope of the Entertainment industry is examined and employment opportunities identified. It introduces you to the range of careers available in the industry as well as some of the standard practices in various industry sectors. It introduces professional practice in various settings and identifies the skills required to function within them as well as developing networks for future engagement in industry.

This practical unit enables you to develop and consolidate your understanding of the complex nature of working with talent in the live arena. You will learn how to run a busy stage and how to keep all the many different elements running smoothly. You will learn industry standard documentation and live event project planning methods. Being a talented and confident stage manager in either theatre, music, touring, festivals or corporate events is truly a rewarding career.

“The copyright bargain: a balance between protection for the artist and rights for the consumer” - Robin Gross

The purpose of this unit is to give you a working knowledge of Intellectual Property and all it’s aspects including: copyright as it applies to musical, literary, dramatic and artistic works and the functions and responsibilities of publishing companies.

This unit will enable you to comprehend the practical and commercial parameters of copyright and to apply IP principles to various entertainment publishing ventures in traditional and digital contexts.

Understanding and controlling intellectual property in entertainment is key to controlling the flow of money, so you will be well versed and up to date on this subject so you can apply it to your events, projects and deals.

“The best marketing doesn’t feel like marketing.” - Tom Fishburne

The digital marketer is the key link between the creative artist or talent and the market, and capturing people’s attention and imagination with authenticity requires a thorough understanding of the principles that underpin marketing processes. Starting with the key principles and methodologies accepted by the wider entertainment industry, you will learn how to directly apply the latest digital marketing practices to the creative industries and then work through the challenges faced when taking talent, music, content, events, entertainment and the arts to market.

Good production managers are in high demand these days. They are critical to the success of any event and production managers are respected by all their industry peers.

You will learn how to plan a world-class event from a production manager’s perspective. Including planning, logistics, scheduling, run sheets, staffing and site visits This unit contributes to the degree by giving you the opportunity to apply your acquired skills and knowledge in real-world applications involving production managing real live theatre, music and/or corporate events.

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work” - Stephen King

This unit will be the start of your talent development journey in the entertainment industry.

Traditionally found only in music (A&R), talent development is now found across all sectors of the industry and these specialists exist in many diverse fields such as festivals, tours, acting management and booking agencies, modeling and E-sports as well as video bloggers etc.

This unit will give you a combination of sound fundamentals and principles originally established in music over a long time and adapted to most other areas of entertainment. Developing talent is a highly sought after skill in our industry and we will put you at the cutting edge of this exciting career path.

Student Showcase

Our Lecturers

Tania Wilson

Course Coordinator, Entertainment Business Management

Tania Wilson

Course Coordinator, Entertainment Business Management

Steve Palfreyman

Entertainment Business & Music Lecturer

Steve is the founder of the global music industry community Music Launch Hub, and creator of the world’s largest ever virtual music conference, the Music Launch Summit.

A musician and digital brand strategist, Steve specialises in digital marketing strategies for the music industry.

He’s worked on all sides of events, from launching a DIY music festival, to running the social media team for globally renowned startup conference Pause Fest and being an advisor to the board of Melbourne WebFest.

Aside from music marketing, Steve is passionate about personal branding, leadership and digital disruption in the music industry.

Steve Palfreyman

Entertainment Business & Music Lecturer

Steve is the founder of the global music industry community Music Launch Hub, and creator of the world’s largest ever virtual music conference, the Music Launch Summit.

A musician and digital brand strategist, Steve specialises in digital marketing strategies for the music industry.

He’s worked on all sides of events, from launching a DIY music festival, to running the social media team for globally renowned startup conference Pause Fest and being an advisor to the board of Melbourne WebFest.

Aside from music marketing, Steve is passionate about personal branding, leadership and digital disruption in the music industry.

Pat Maloney

Head of Entertainment Management (Sydney)

Pat has over 30 years experience in the Entertainment Industry. As Founder and CEO (10 years) of Musicoz Australia, he became known as the Godfather of Independent Music in Australia. This enabled Pat to play a major role in developing the careers of many successful artists including ARIA winners: Bliss n Eso and Monsier Camembert as well as BlueJuice, Cog, The Jezabels, Art vs Science, Sender, Porcelain, King Farook, Morgan Evans (Solver), Dead Letter Circus, Blue King Brown, and Sick Puppies as well as Golden Guitar winners Felicity Urquhart, Mark O'Shea, Jetty Road, Carter & Carter, Amber Lawrence and Victoria Baillie.

Pat has also been Production Manager for two commercial radio stations and has produced both major live events at venues such as The Enmore theatre and Entertainment Centre and also music TV specials for the Nine, SBS, MTV, Channel [V], WIN, NBN, Television Networks. He is an ARIA Awards judge as well as an A&R and Artist Development Specialist. Pat also has extensive experience in Marketing, Sponsorship and Event Management.

Pat Maloney

Head of Entertainment Management (Sydney)

Pat has over 30 years experience in the Entertainment Industry. As Founder and CEO (10 years) of Musicoz Australia, he became known as the Godfather of Independent Music in Australia. This enabled Pat to play a major role in developing the careers of many successful artists including ARIA winners: Bliss n Eso and Monsier Camembert as well as BlueJuice, Cog, The Jezabels, Art vs Science, Sender, Porcelain, King Farook, Morgan Evans (Solver), Dead Letter Circus, Blue King Brown, and Sick Puppies as well as Golden Guitar winners Felicity Urquhart, Mark O'Shea, Jetty Road, Carter & Carter, Amber Lawrence and Victoria Baillie.

Pat has also been Production Manager for two commercial radio stations and has produced both major live events at venues such as The Enmore theatre and Entertainment Centre and also music TV specials for the Nine, SBS, MTV, Channel [V], WIN, NBN, Television Networks. He is an ARIA Awards judge as well as an A&R and Artist Development Specialist. Pat also has extensive experience in Marketing, Sponsorship and Event Management.

Loic Valmy

Entertainment Business & Music Lecturer

Loic has worked for the various sectors of the Entertainment Industry his whole life. He’s started his career as a professional singer and performer when he was 6 years old. Then, he entered the Musical Theatre and performed on the most prestigious stages of Paris to finally become a director and music producer at 21. He worked for 10 years as an artistic director for the major labels such as Universal, Sony and EMI; he composed movie scores for the TV and film industry. In 1999, he opened his own booking agency in Paris. Now in Australia, when he's not teaching at JMC, Loic runs his own Theatre Academy and Production company.

Loic Valmy

Entertainment Business & Music Lecturer

Loic has worked for the various sectors of the Entertainment Industry his whole life. He’s started his career as a professional singer and performer when he was 6 years old. Then, he entered the Musical Theatre and performed on the most prestigious stages of Paris to finally become a director and music producer at 21. He worked for 10 years as an artistic director for the major labels such as Universal, Sony and EMI; he composed movie scores for the TV and film industry. In 1999, he opened his own booking agency in Paris. Now in Australia, when he's not teaching at JMC, Loic runs his own Theatre Academy and Production company.

Dr Marisol Alonso Vazquez

Head of Entertainment Business Management (Brisbane & Melbourne)

Marisol is a social and market researcher in the fields of Marketing and Management within the entertainment businesses scope. After completing her doctoral candidature in business management at UQ, Marisol has been contributing to the music festival industry through her research since 2011. She has been in contact with high calibre managers from Splendour in the Grass, Woodford Music Festival, Island Vibe Festival, Peats Ridge Sustainable Music & Arts Festival, WOMADelaide, Cygnet Folk Music Festival among others. Her research contribution relays on understanding visitors’ on-site behaviours to create memorable experiences at music festivals and foster on-site responsible behaviours.

Before her PhD journey, Marisol worked at multinational companies such as GE, IBM SPSS Statistics as well as for governmental institutions like the Economic Development Ministry and the Mexican Trade commission in Spain. All of these jobs were marketing related and gave her the opportunity to learn how to create meaningful content that was supported with data. She has worked as an independent research contractor, senior research officer and research assistant at UQ, Griffith University and UNSW.

Marisol conducts research in collaboration with lead researchers from the University of Southern California, Aalborg Universitet and UC Berkeley. Marisol’s most recent publications are linked to entrepreneurship, text sentiment analysis as well as behavioural change in organisations and individuals within the context of entertainment businesses. Among other things, she acts as a reviewer in leisure peer-reviewed Academic Journals. Her most recent international recognition was due to her high quality teaching performance by the Higher Education Academy based in UK.

Dr Marisol Alonso Vazquez

Head of Entertainment Business Management (Brisbane & Melbourne)

Marisol is a social and market researcher in the fields of Marketing and Management within the entertainment businesses scope. After completing her doctoral candidature in business management at UQ, Marisol has been contributing to the music festival industry through her research since 2011. She has been in contact with high calibre managers from Splendour in the Grass, Woodford Music Festival, Island Vibe Festival, Peats Ridge Sustainable Music & Arts Festival, WOMADelaide, Cygnet Folk Music Festival among others. Her research contribution relays on understanding visitors’ on-site behaviours to create memorable experiences at music festivals and foster on-site responsible behaviours.

Before her PhD journey, Marisol worked at multinational companies such as GE, IBM SPSS Statistics as well as for governmental institutions like the Economic Development Ministry and the Mexican Trade commission in Spain. All of these jobs were marketing related and gave her the opportunity to learn how to create meaningful content that was supported with data. She has worked as an independent research contractor, senior research officer and research assistant at UQ, Griffith University and UNSW.

Marisol conducts research in collaboration with lead researchers from the University of Southern California, Aalborg Universitet and UC Berkeley. Marisol’s most recent publications are linked to entrepreneurship, text sentiment analysis as well as behavioural change in organisations and individuals within the context of entertainment businesses. Among other things, she acts as a reviewer in leisure peer-reviewed Academic Journals. Her most recent international recognition was due to her high quality teaching performance by the Higher Education Academy based in UK.

Dale Prinsse

Entertainment Business Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Dale Prinsse

Entertainment Business Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Amy Wright

Entertainment Business Lecturer

Amy Wright is a self-managed artist, sound engineer and events specialist; passionately driven toward creating shared experiences for people. After graduating in 2010 with a scholarship-supported Bachelor in Social Sciences at The University of Melbourne, Amy began a career as a singer-songwriter and multi-instrumentalist. In the ten years since then, Amy has released 7 records through local labels, toured her works through Europe, U.K, U.S and Australia and gained JJJ airplay as well as regular rotation on community radio stations including RRR, PBS and SYN. While writing, releasing and performing original music, Amy led a second career as a freelance sound engineer across boutique festivals, corporate events and the education sector. Her success working in audio and general aptitude for events coordination led to roles as a stage manager and in-house production manager at the major events venue: The Plenary and Melbourne Convention and Exhibition Centre. In these roles, Amy worked with dozens of acclaimed international touring artists and managed the technical production of hundred-thousand-dollar events hosted by The Plenary. Since 2019, Amy has worked as Department Coordinator and Lecturer for the Entertainment Business Management course at JMC Academy Melbourne.

Amy Wright

Entertainment Business Lecturer

Amy Wright is a self-managed artist, sound engineer and events specialist; passionately driven toward creating shared experiences for people. After graduating in 2010 with a scholarship-supported Bachelor in Social Sciences at The University of Melbourne, Amy began a career as a singer-songwriter and multi-instrumentalist. In the ten years since then, Amy has released 7 records through local labels, toured her works through Europe, U.K, U.S and Australia and gained JJJ airplay as well as regular rotation on community radio stations including RRR, PBS and SYN. While writing, releasing and performing original music, Amy led a second career as a freelance sound engineer across boutique festivals, corporate events and the education sector. Her success working in audio and general aptitude for events coordination led to roles as a stage manager and in-house production manager at the major events venue: The Plenary and Melbourne Convention and Exhibition Centre. In these roles, Amy worked with dozens of acclaimed international touring artists and managed the technical production of hundred-thousand-dollar events hosted by The Plenary. Since 2019, Amy has worked as Department Coordinator and Lecturer for the Entertainment Business Management course at JMC Academy Melbourne.

To collaborate with all departments at JMC; production, audio, management, and come up with a great outcome is what it’s all about in the real world – I work that way every day!
Emma Chow - Host & Producer, Mike E & Emma Breakfast Show, 96.1 The Edge
Entertainment Business Management Alumni
I discovered and managed the band 5 Seconds of Summer. JMC is where I learned not only how to recognise an artist's potential, but how to take it to the top.
Adam Wilkinson - Former Manager of band '5 Seconds of Summer'
Entertainment Business Management Alumni
Rather than tell me what my future should be, JMC has identified my strengths and how I can use them to make a useful impact in the entertainment industry.
Christian Kafritsas
Entertainment Business Management Student

Are you ready to take the next step toward your career in Entertainment Business Management?

FAQs

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management.

No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.

Our degree offers many similar units of study, however it is focused specifically on the entertainment and creative industries, as opposed to a university business degree which would cover business management skills across all industries. Our course therefore has a more specialised outcome with a great emphasis placed on practical application and internship opportunities.

Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.

As the entertainment management industry is ‘people oriented’, there is a focus on presentations, but you will also do things like business and marketing plans, event manuals, tour and festival schedules, and other theoretical assessments such as essays.