Duration
8 Months (2 trimesters)
Locations
Sydney, Melbourne, Brisbane
Fees
Intake Dates

February, June, September

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International

CRICOS 058466J

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Do you dream of producing the ultimate gig, the crowd screaming for more, knowing that it’s because you dreamt it, designed, managed it and promoted it? From talent management to digital marketing, social media strategy, event planning, production, publishing and distribution – Entertainment Business Management is about being an expert at what goes on behind-the-scenes.

To succeed as a creative industry manager you need a fundamental understanding of entertainment business. This Diploma will give you the background to the industry, and provide a core understanding of business practices and the challenges faced when commercialising music, entertainment and the arts.

It will help you develop your communication skills for marketing plans, briefs, proposals, ad copy and media releases, and gain the hands-on experience you will need in negotiating, copyright, intellectual property, licensing and the legalities of the industry.

Why Study Entertainment Business Management at JMC?

Develop and manage artists, festivals or events with core business + marketing skills
Intern with major publishers, record labels or events companies
Gain real-world experience working on real projects throughout your degree

Duration

When undertaken full-time, the Diploma of Entertainment Business Management can be completed in 8 months (2 trimesters).

Upon successful completion of the Diploma qualification, students are eligible to continue their studies into the Bachelor Degree with advanced standing of two trimesters.

Course Structure

The Diploma of Diploma of Entertainment Business Management makes up the first 2 trimesters of the Entertainment Business Management Bachelor's degree. At the successful completion of 2 trimesters, our modular course structure lets you graduate with an officially recognised diploma or continue seamlessly towards the industry standard Bachelor of Entertainment Business Management degree.

Click here to view the course structure →

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Curriculum

The purpose of this introductory unit is to explore entertainment history and the implications of key industry questions such as: How has the notion of entertainment evolved? What impact has the evolution of technology had on shaping entertainment history? How influential were the civil, cultural, political events of the past on our industry? and who were the people behind the scenes that influenced what we consider to be entertainment? This unit will provide the broad context that underpins key historical moments that have helped shape popular culture as we know it today. By identifying and discussing a wide range of key players, events and technologies that have shaped entertainment, students will explore the evolution of contemporary entertainment since 1945. Students will work individually and in groups to research and analyse how the broad nature of the Entertainment industry has evolved internationally and in Australia throughout history.

This unit introduces contemporary marketing practices as applied to the creative industries and the challenges faced when commercialising entertainment products and services. 

This Entertainment Marketing unit will supply students with overall theoretical knowledge of the process of marketing and its importance to the success of entertainment businesses.

Students will analyse marketing information from established entertainment businesses to complete a range of activities related with branding, positioning, and loyalty. To enable further learning, students will experiment with social media practices and analyse the marketing mixes of entertainment businesses.

This unit introduces students to digital content creation as part of the overall knowledge of content marketing. Students will identify what makes an appropriate story for specific target market and how to apply that into different content formats and distribution channels. 

Students will be learning/using different types of software and will also learn valuable content production skills that can be transferred into diverse projects, businesses, and marketing departments. 

This unit introduces students to the fundamental principles and theories of talent development and A&R. Students will assimilate the concepts of talent scouting, discovery and development and will learn to develop strategies for improving skills, knowledge, and appeal as applied to talent being developed. Students will be introduced to different ways to constructively contribute to both creative and critical talent development discussions and events. Students will learn to interpret data and informational evidence in order to elevate their artist’s work. Students will learn to be productive by continuing to develop an understanding of A&R activities and how to leverage creativity to showcase their talent.

This unit will introduce students to the varied career opportunities the entertainment industry has to offer. This unit provides grounding for fundamental concepts for further learning in later units. This unit allows students to analyse the range of careers available in the industry as well as some of the standard practices in other diverse sectors. It introduces accepted professional standards in various settings and identifies the knowledge and skills required to function within them. The unit also develops academic skills of research, independent learning and effective written communication through specific content and assessment processes. 

This unit introduces students to copyright principles as it broadly applies to musical, literary, dramatic and artistic works and the functions and responsibilities of publishers and publishing companies. Areas relating to the application of copyright and the workings of publishing are considered. This unit also introduces foundational understanding of music publishing contracts. This unit provides key principles of publishing and will enable students to familiarise with legal parameters of copyright and to apply business principles to music, film and entertainment publishing ventures in traditional and digital contexts.

This practical unit enables students to learn the basics of how to run a stage at a live event and how to interpret event related documentation. Students will also be introduced to event technologies including basic live sound, lights, and show running software. By the end of the unit students will be able to identify the qualities that are needed to be an effective stage manager. The students will have the chance to apply these qualities and knowledge to a live event. Students will also be able to self-analyse and reflect upon their experience regarding the importance of the role of the stage manager and its functions.

This unit builds upon the knowledge and skills learned in trimester one and broadens the focus to encompass an entire entertainment production. This unit works as the foundation of project management which will be built upon and applied throughout the bachelor’s degree. This unit will equip students with the ability to use production documents, tools, and programs to plan and control the pre-production and execution of a live event.

Our Lecturers

Adrian Marchesani

Head of Entertainment Business Management (Melbourne)

Adrian originally set up an independent techno label and music publishing company which focused on licensing Australian dance music to overseas markets. The label achieved much overseas success with various dance acts and DJ’s. Following this, Adrian joined Ralph Carr’s Standard Group, which encompasses Ralph Carr Management, RCM Sport, RCM Touring, Standard Publishing and Illicit Records.

Ralph Carr Management is one of Australia's leading Artist Management and Entertainment Company's, managing some of Australia’s leading artists. Adrian worked at RCM for 22 years. Adrian was involved ,as 2IC, in all facets of the company which included Artist Management , Music Publishing, Recording , Licensing, Marketing, Synchronisation, Sponsorships, Project Management, Production of TV Specials, Brand Alliance and Business and Legal Affairs.

Adrian was also course coordinator of the Bachelor of Business Music Industry degree at Victoria University for 10 years.  Adrian promoted and developed close ties with the course and the music industry. One major achievement whilst at Victoria University was conceptualising and developing the "Potential Unlimited" student record label. Potential unlimited ran for 8 years and won the US based Independent Music Award for campus record labels in 2014 ( the only non US based campus to win ). Potential Unlimited was also a finalist at the IMA's for 6 years.

https://www.heraldsun.com.au/leader/news/victoria-university-student-record-label-potential-unlimited-wins-independent-music-award-in-the-us/news-story/423a0d698ddc8be375f76db943e7a846

Adrian Marchesani

Head of Entertainment Business Management (Melbourne)

Adrian originally set up an independent techno label and music publishing company which focused on licensing Australian dance music to overseas markets. The label achieved much overseas success with various dance acts and DJ’s. Following this, Adrian joined Ralph Carr’s Standard Group, which encompasses Ralph Carr Management, RCM Sport, RCM Touring, Standard Publishing and Illicit Records.

Ralph Carr Management is one of Australia's leading Artist Management and Entertainment Company's, managing some of Australia’s leading artists. Adrian worked at RCM for 22 years. Adrian was involved ,as 2IC, in all facets of the company which included Artist Management , Music Publishing, Recording , Licensing, Marketing, Synchronisation, Sponsorships, Project Management, Production of TV Specials, Brand Alliance and Business and Legal Affairs.

Adrian was also course coordinator of the Bachelor of Business Music Industry degree at Victoria University for 10 years.  Adrian promoted and developed close ties with the course and the music industry. One major achievement whilst at Victoria University was conceptualising and developing the "Potential Unlimited" student record label. Potential unlimited ran for 8 years and won the US based Independent Music Award for campus record labels in 2014 ( the only non US based campus to win ). Potential Unlimited was also a finalist at the IMA's for 6 years.

https://www.heraldsun.com.au/leader/news/victoria-university-student-record-label-potential-unlimited-wins-independent-music-award-in-the-us/news-story/423a0d698ddc8be375f76db943e7a846

Tania Wilson

Senior Entertainment Business Lecturer

Tania has worked in a diverse range of roles throughout her 25+ years in the music and events industry. From development and planning through to production and delivery of events, both boutique and major; in both independent artists and nightclub publicity, branding and marketing; out on national and international touring through the USA and Europe; and in independent artist management; to name a few areas of her career, she brings the breadth of skills learned throughout the years, to every class and to support every student at JMC. 

Her history includes working on iconic major events such as Midsumma Festival, Hanging Rock Concert Series, Australian Open, Melbourne Fashion Festival, Laneway Festival, Soundwave Festival, Melbourne International Comedy Festival, and the Royal Melbourne Show. She's also worked on shows and tours with headliners as varied as Bliss N Eso, Bruce Springsteen, Taylor Swift, Ed Sheeran, Leonard Cohen, Midnight Oil, Slipknot, Stone Sour, as well as countless independent Aussie artists.

Still working out in the industry alongside her role at JMC, Tania is super passionate about supporting students to use their studies to develop real-industry projects and businesses, so they can start their journey into the wide wonderful world of the entertainment industry, even before they have finished their degree. 

Tania Wilson

Senior Entertainment Business Lecturer

Tania has worked in a diverse range of roles throughout her 25+ years in the music and events industry. From development and planning through to production and delivery of events, both boutique and major; in both independent artists and nightclub publicity, branding and marketing; out on national and international touring through the USA and Europe; and in independent artist management; to name a few areas of her career, she brings the breadth of skills learned throughout the years, to every class and to support every student at JMC. 

Her history includes working on iconic major events such as Midsumma Festival, Hanging Rock Concert Series, Australian Open, Melbourne Fashion Festival, Laneway Festival, Soundwave Festival, Melbourne International Comedy Festival, and the Royal Melbourne Show. She's also worked on shows and tours with headliners as varied as Bliss N Eso, Bruce Springsteen, Taylor Swift, Ed Sheeran, Leonard Cohen, Midnight Oil, Slipknot, Stone Sour, as well as countless independent Aussie artists.

Still working out in the industry alongside her role at JMC, Tania is super passionate about supporting students to use their studies to develop real-industry projects and businesses, so they can start their journey into the wide wonderful world of the entertainment industry, even before they have finished their degree. 

Dale Prinsse

EBM & Music Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Dale Prinsse

EBM & Music Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

To collaborate with all departments at JMC; production, audio, management, and come up with a great outcome is what it’s all about in the real world – I work that way every day!
Emma Chow - Host & Producer, Mike E & Emma Breakfast Show, 96.1 The Edge
Entertainment Business Management Alumni
I discovered and managed the band 5 Seconds of Summer. JMC is where I learned not only how to recognise an artist's potential, but how to take it to the top.
Adam Wilkinson - Former Manager of band '5 Seconds of Summer'
Entertainment Business Management Alumni
Rather than tell me what my future should be, JMC has identified my strengths and how I can use them to make a useful impact in the entertainment industry.
Christian Kafritsas
Entertainment Business Management Student

Bachelor of Entertainment Business Management

Seamlessly transition into the bachelor's degree with JMC Academy's modular and integrated courses. 

More on this course

Are you ready to take the next step toward your career in Entertainment Business Management?

FAQs

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management.

No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.

Our degree offers many similar units of study, however it is focused specifically on the entertainment and creative industries, as opposed to a university business degree which would cover business management skills across all industries. Our course therefore has a more specialised outcome with a great emphasis placed on practical application and internship opportunities.

Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.

As the entertainment management industry is ‘people oriented’, there is a focus on presentations, but you will also do things like business and marketing plans, event manuals, tour and festival schedules, and other theoretical assessments such as essays.