Duration
2 years (6 trimesters) accelerated
Locations
Sydney, Melbourne, Brisbane
Fees
Intake Dates

February, June, September

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International

CRICOS 081190G

JMC welcomes from all over the world.
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Explore content production, tour and festival management, marketing, branding, contract negotiating, entrepreneurship and business planning, copyright and intellectual property with a Bachelor of Entertainment Business Management.

JMC will provide you with the highly transferable cutting-edge business and management skills you need to make it in this highly competitive and rapidly expanding industry. Meet the people that matter, get real-world experience in stage and production management, music publishing, talent management and event management, and gain an innate understanding of the entertainment industry and how to manage it. Also, join our Student Exchange at the Fontys Academy of Creative Industries in Holland. The choice and future is yours!

Create national promotional campaigns for products, artists and events, manage external and in-house events, plan event logistics, and gain the hands-on production experience you will need to run any part of the industry with savvy business acumen and a strong network of contacts.

Graduate with the ability to identify strategies for selecting and acquiring artists, developing proposals for management companies, agents and sponsors, feasibility studies, and touring plans, as well as the critical thinking and tech know-how to make it in the industry.

Why Study Entertainment Business Management at JMC?

Develop and manage artists, festivals or events with core business + marketing skills
Intern with major publishers, record labels or events companies
Gain real-world experience working on real projects throughout your degree

Internships

Internships are a huge part of the Entertainment Business Management experience. We'll help you find placements at companies like Universal Music Publishing, Vivid, Ministry of Sound, Mushroom Records, Foxtel, Furst Media, Sydney City Council (NYE), Big Sound, Big Tree Artists, Ditto Music, Parker and Mr French (Artist Management Company), ​Great Big Events, George P Johnson Experience Marketing, Sydney Mardis Gras, Mountain Sounds & Jungle Love festival, Merchfan + more.

Duration

In only 2 years you can graduate with a Bachelor of Entertainment (Business Management) thanks to our accelerated full-time course. Part-time study is also available to domestic students. International students may choose to complete the course in 3 years [058462B] rather than the accelerated 2 year option.

Study Abroad

JMC Academy offers the opportunity for students to spend one trimester abroad at Fontys University Academy for Creative Industries (ACI) in Tilburg, Netherlands. As part of the exchange, JMC Academy receives Fontys University ACI students in February each year.

The JMC exchange students study alongside others from around the world as they undertake subjects offered by the Fontys Academy for Creative Industries. Students receive subject credits that are the equivalent of one full trimester of study. All subjects are delivered in English at the Tilburg campus.

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CURRICULUM

Credit Points: 6
Trimester 1

The purpose of this introductory unit is to explore entertainment history and the implications of key industry questions such as: How has the notion of entertainment evolved? What impact has the evolution of technology had on shaping entertainment history? How influential were the civil, cultural, political events of the past on our industry? and who were the people behind the scenes that influenced what we consider to be entertainment? This unit will provide the broad context that underpins key historical moments that have helped shape popular culture as we know it today. By identifying and discussing a wide range of key players, events and technologies that have shaped entertainment, students will explore the evolution of contemporary entertainment since 1945. Students will work individually and in groups to research and analyse how the broad nature of the Entertainment industry has evolved internationally and in Australia throughout history.

Credit Points: 6
Trimester 2

This unit introduces contemporary marketing practices as applied to the creative industries and the challenges faced when commercialising entertainment products and services.

This Entertainment Marketing unit will supply students with overall theoretical knowledge of the process of marketing and its importance to the success of entertainment businesses.

Students will analyse marketing information from established entertainment businesses to complete a range of activities related with branding, positioning, and loyalty. To enable further learning, students will experiment with social media practices and analyse the marketing mixes of entertainment businesses.

Credit Points: 6
Trimester 1

This unit introduces students to digital content creation as part of the overall knowledge of content marketing. Students will identify what makes an appropriate story for specific target market and how to apply that into different content formats and distribution channels.

Students will be learning/using different types of software and will also learn valuable content production skills that can be transferred into diverse projects, businesses, and marketing departments.

Credit Points: 6
Trimester 2

This unit introduces students to the fundamental principles and theories of talent development and A&R. Students will assimilate the concepts of talent scouting, discovery and development and will learn to develop strategies for improving skills, knowledge, and appeal as applied to talent being developed. Students will be introduced to different ways to constructively contribute to both creative and strategic talent development concepts, and learn to interpret data and informational evidence to elevate their talent’s work. Students will learn to be productive by continuing to develop an understanding of A&R activities and how to leverage creativity to showcase their talent.

Credit Points: 6
Trimester 1

This unit will introduce students to basic microeconomics and the varied career opportunities within the entertainment industry. This unit provides grounding for fundamental concepts for further learning in later units. This unit allows students to analyse the range of careers available in the industry as well as some of the standard practices in other diverse sectors. It introduces accepted professional standards in various settings and identifies the knowledge and skills required to function within them. The unit also develops academic skills of research, independent learning and effective written communication through specific content and assessment processes.

Credit Points: 6
Trimester 2

This unit introduces students to copyright principles as it broadly applies to musical, literary, dramatic and artistic works and the functions and responsibilities of publishers and publishing companies. Areas relating to the application of copyright and the workings of publishing are considered. This unit also introduces foundational understanding of music publishing contracts. This unit provides key principles of publishing and will enable students to familiarise with legal parameters of copyright and to apply business principles to music, film and entertainment publishing ventures in traditional and digital contexts.

Credit Points: 6
Trimester 1

This practical unit enables students to learn the basics of how to manage a stage at a live event and interpret event related documentation. Students will also be introduced to event technologies including; basic live sound, lights, and show running software. By the end of the unit students will be able to identify the qualities that are needed to be an effective stage manager. The students will have the chance to apply these qualities and knowledge to a live event. Students will also be able to self-analyse and reflect upon their experience regarding the importance of the role of the stage manager and its functions.

Credit Points: 6
Trimester 2

This unit builds upon the knowledge and skills learned in trimester one Stage Management unit and broadens the focus to encompass an entire entertainment production. This unit works as the foundation of project management which will be built upon and applied throughout the bachelor’s degree. Students will be equipped with the ability to create and use production documents, tools, and programs in order to conceive, design and deliver a live event from pre-production through to execution.

Credit Points: 6
Trimester 3

This unit will provide students with an interactive way to develop both an understanding of financial literacy and a positive relationship with the management of money. It will provide an understanding of the impact of paying close attention to budget, cash flow, business activity statement, ratio analysis worksheets; as well as, the vocabulary to articulate different scenarios that exist in entertainment finance.

Credit Points: 6
Trimester 4

This unit allows students to expand their knowledge of event management into design, plan and execute touring strategies for entertainment products. Students will create a strategic tour plan that is delivered as an industry standard manual. This unit will focus on fundamental concepts of tour management that can be applied to diverse entertainment businesses. Students in this unit will apply their critical thinking, initiative and judgement in planning, problem solving and decision making through the creative tour planning process.

Credit Points: 6
Trimester 3

This unit introduces students to planning and producing their own digital content project across diverse contemporary formats and platforms.  Contemporary media production and studios come in many formats ranging from home-studios, basic DIY setups to professional recording studios. Many of the techniques used in producing industry quality A/V are often difficult to master despite the influx of online lessons enabling people to learn. This unit delves into the world of digital content creation for podcasting, interviewing, YouTube, Twitch, livestreaming, vlogging as well as the distribution methods, including licensing options that surround commercialising digital content including audio. Students will learn in this unit that audio, music, and video are highly effective monetisation paths in contemporary media production, and with the correct tools and a low budget, professional digital content can be made. 

This unit begins with exploring planning production and pre-production techniques, briefly touching on project management in digital content creation, before moving on to a range of audio and video techniques. These units include practical lessons to reinforce the theoretical ideas, moving finally to the production and post-production phase of digital content where distribution and licensing are also reviewed from previous units and practice. 

Credit Points: 6
Trimester 4

This work integrated learning unit focuses on the student’s personalised professional development and allows them to put into practice much of the skills and knowledge learnt so far. Students will get to operate in a Creative Development Hub environment while being one on one mentored through individualised professional development, aimed at producing job ready students.

This unit encourages autonomous project development with the student, and their own professional development being the focus of the project This unit is designed to give the students the resources, equipment, facilities, and professional mentoring to enable them to pursue their chosen career paths. Students will research, have hands on experience and apply practical knowledge while they hone their skills as well as further develop industry connections.

Credit Points: 6
Trimester 3

This unit will deepen students’ knowledge via creating screen and studio-related projects. Students will choose a screen or audio-based idea and then produce a content-based project. Students will learn the foundations of project management and conflict resolution as well as creating industry standard documentation.

Students will need to draw upon their developing network of contacts and/or establish new ones in order to create the right partners and stakeholders to complete their creative team.

Credit Points: 6
Trimester 4

This unit allow students to select a business idea that they are genuinely interested in and realistically might want to pursue. They will learn about key considerations and components while developing their business plan. This unit will provide a clear understanding of the financial options available to them as businesspeople. It will discuss the most appropriate way to make the most appropriate financial situation to start their business as all funding opportunities will be explored and evaluated. This unit will also address the scenario where start-ups might not have access to finance. Hence, students will look at ways to get started with shoestring budgets and strategies to build the business so that the traditional funding methods can become an option. 

Credit Points: 6
Trimester 3

This unit will deepen students’ knowledge learnt in the Talent Development unit in trimester two. Talent Management 1 explores the business of managing creatives and their career. Students will learn management principles and obtain practical experience working with talent. Students will be able to choose their talent from diverse sectors of the entertainment industry (i.e. music, film, TV, theatre, digital media or sports etc.) to take on the role of ‘managing’ the talent. This management will cover all facets, responsibilities and the function of the talent manager in a contemporary environment addressing career strategies, team development, leadership, contracts and ethics within the modern industry. 

Trimester 4

  • Talent Management 2 - EBM404
  • EDM and DJ Management - EBM309
  • Cool Hunting - EBM408
  • International Tour Planning - EBM409
  • Internship 
  • International Study Tour

Credit Points: 6
Trimester 5

This unit will allow students to continue building up their creative project knowledge through the development of a major project of their own choice, from concept through to final project plan, whilst operating in a mentor and peer style environment. Students will learn advanced project management concepts including testing project feasibility, creating project charters and project management plans based on the Project Management Body of Knowledge framework, and pre-production phases of a creative idea.   

This unit will focus on the planning and pre-production phase of a student’s creative idea, which will then evolve into the production and delivery phase of their project’s as well as the evaluation and debrief during the following Major Project 2 unit. 

Credit Points: 6
Trimester 6

This unit will allow students to develop their Major Project through the realisation and completion stage of project management. They will create a complete portfolio of deliverables as outlined in their approved final project plan in EBM401, develop an industry focused presentation in relation to their project, as well as document and critically reflect on the production and post-production of their project. Through this process the students will also consider how the development of a project management plan is of benefit to the end production of their project in the post-production stage.  

In this unit students will be given most of their class time to work on their project deliverables, with lecture content tailored to the types of projects being executed to support the students in their project execution. Engagement in class time will contribute towards both project peer work and evidence of deliverables as part of their overall unit assessment work. 

Credit Points: 6
Trimester 5

This unit enable students to gain advanced marketing theory and techniques in a manner of applying strategic public relations (PR) into an entertainment business context. It provides insights on contemporary public relations, with particular focus on public relations campaign development. This unit provides students with an understanding of best practice approaches - an important platform for strategic, innovative and highly effective campaign design. The aim is to build in students an understanding of how to develop an effective PR campaign - firstly by providing the opportunity to analyse PR campaigns, and then by developing a PR campaign for a client or an organisation. 

Credit Points: 6
Trimester 6

This unit will enable students to have a broad coherent theoretical and technical knowledge with depth in contracts and negotiation. This unit will enable students an understanding of common contracts and deals which will be useful throughout their professional career. Students will practice their negotiation skills to close deals and achieve better outcomes for their artists, content, events, or projects while incorporating appropriate ethical considerations. 

Credit Points: 6
Trimester 5

Building on the skills from Production Management in Trimester 2, this unit will deepen students’ knowledge of event production and build on the practical aspects of event management. Students will learn about event concepts and planning, venue selection, audience engagement and demographics, budgeting, marketing plans, stakeholder management, teamwork, technical specifications, runsheets and scripts, risk assessments, event management, and post-activity reporting. Students will design, create, and run a multi-faceted live event with a focus on industry expectations at an advanced level. Through this practical application of knowledge and skills in a real-world setting at an external venue, students will learn the challenges and priorities that Production & Event Managers face during more complex live events. Throughout the unit, through the assessments, students will test their knowledge and skills in event concept preparation, event documentation, and event management, and through the delivery of the actual event will demonstrate an advanced proficiency in these areas.

Credit Points: 6
Trimester 6

In this unit students will develop a major outdoor festival based in a “real world” location. This will require the students to consider and evaluate the festival’s staging, production, security, staffing, ticketing, marketing, and merchandising needs into their final plan. Students will apply their knowledge learned in previous production management units into concepts related to satisfy the range of government, statutory and regulatory legislation such the liquor licensing, workplace health and safety, environmental protection, police, and security requirements. They will also be required to satisfy the requirements of local government bodies, such as planning and building permits, parking, noise, waste management, risk management, and the complexities of road closures and traffic management. Students will also be encouraged to explore ethical issues relating to festivals and events while applying them to their own set of developing values. At the end of this unit, students will not only understand what it takes to stage a festival, they have created a (fully-fledged) complex festival manual that will enable them to produce that festival or present the project to someone who does.

Trimester 5

  • Talent Management 2 - EBM404
  • EDM and DJ Management - EBM309
  • Cool Hunting - EBM408
  • International Tour Planning - EBM409
  • Internship - COL401
  • International Study Tour - COL400
  • E-Portfolio - COL402

Credit Points: 6
Trimester 6

In this practice-based learning unit, students will investigate, design and develop a digital commerce artefact (e.g. website or similar) for their entertainment business. They will explore the vital role digital commerce plays in the management of sustainable entertainment businesses, including surveying the relationship between e-commerce and emerging digital or virtual payment systems. Students will further apply their knowledge of consumer behaviour to increase their understanding of the opportunity digital commerce presents in the realm of audience engagement, product distribution, and monetisation.  

In the process of creating their digital commerce site, students will be required to consider their digital marketing strategy, and how to use a digital platform to engage their audience and monetise their offering. They will think about how best to apply digital marketing theories whilst complying with relevant global and regional laws and regulations.  

Class will be held in a studio environment, and time will be given for students to physically develop their idea, including researching, designing, building and trialling their artefact to MVP stage. They will be expected to actively seek critical feedback from their peers and lecturer in the process. 

This unit provide students with advanced talent development and management in the contexts of multi-talent rosters, talent with established careers and talent with third party relationships. 

This unit provides the opportunity for students to create and coordinate a multi-talent roster for a mock talent management business. Students will undertake a range of practical preparation to further understand the role of entertainment managers. 

This unit will give students the knowledge and practical skills to understand and operate in the electronic dance music (EDM) sector of the entertainment industry. Students will learn the EDM terminology, technology and operations. Students will get to create an EDM or DJ project where they can apply the industry standard music concepts and terminology learned. Students will also be capable of managing the fundamentals of DJ software. In this unit, students will be able to identify the best practice in creating EDM/DJ strategies based on case studies related to events and productions to further adapt this knowledge into their own practice. 

This unit allow students to expand their knowledge into the history, culture, fashion, people, and business of “Cool”. By exploring contemporary cultural theory, the student will investigate the personalities, the symbols, and the society that contribute to current occidental notions of “Cool”. 

This unit also gives the student an understanding of the concept of “Cool” as a complex yet fleeting proposition that underpins the vast majority of new trends in fashion, style, music, brands, products and art. Throughout this unit, students will study the social impact of major events, brands and personalities that have the “cool” factor; MTV, Apple, hip hop, and street fashion, as well as media giants, music and film producers. This study will be delivered in the context of enabling the students to understand and develop their own contribution to the business of “cool”. 

This unit expands on EBM306 Tour Management. This unit introduces students to the opportunities and challenges of establishing and exporting Australian creative products and services into global markets. Students will learn how to successfully penetrate international markets using available economic support and creative ideas while scoping opportunities throughout the world. This unit also helps students investigate the differences between a manager who plans a tour and a tour manager who goes on tour and coordinates the execution of the tour.

*by application only

COL401 Internship aims to provide students with an internship opportunity that has sound educational value and provides students the chance to initiate and/or develop relationships with professionals in their discipline. COL401 allows students to prepare or consolidate their know-how to work as a professional and increase their technical and creative skills base. It also allows students to explore potential areas of employment. 

In this unit the National Society for Experiential Education’s definition of “internship” is used. This is internship is a carefully monitored volunteering or working experience where an individual has intentional learning goals and reflects actively on what they are learning throughout the experience. For this reason, beside the time students spend during their internship, they will also spend self-study time. They will reflect upon their awareness of applying theory to practice during their internship, practicing their ability to evaluate situations, critical thinking, and effective communication of their decision-making. 

Students will also elaborate a professional plan where they explain their aspiring professional development goals and the activities that would assist them to achieve these under the guidance of their Internship Coordinator/Supervisor.  

(by application only)

This subject is a special project based on research, experiences and learning undertaken in conjunction with the overseas academic partners and JMC Academy.  Students will be immersed in two weeks of educational experiences prior to JMC Academy trimester start, hosted by the overseas academic partners. They will cover a range of topics, skills and knowledge taught by industry experts and educators in the students’ area of study (Entertainment Business Management, Music, Design, Film and Television, Audio Engineering, Animation and Game Design). 

On completion of the two weeks of study, students will continue with a 12 week special project on campus at JMC Academy in Australia. 

Individual projects are based on a specific project topic of the student’s choice made in consultation with their term supervisor. That is then developed over the length of the subject. Students will be supervised and will work in conjunction with their supervisor to complete their project (Academic or Practical).

Context

At JMC Academy, students undertake a rigorous academic program of practice-based learning, into which is embedded a range of work-integrated learning activities. To complement their on-campus learning, students are also encouraged to generate their own creative work. This unit of study has been designed to formally recognise that work. Students will have access to an e-portfolio as a presentation mode for the assessable items. The unit is placed during the final study periods of the bachelor’s degree, enabling students to collect and display their best and most recent examples of their engagement with their discipline outside of their formal study.

 

How it works 

Students are introduced to this unit during Trimester 1 and then again in successive study periods. Students must be invited by their Head of Department to enrol in this unit; a student will only be enrolled in this unit if the Head of Department is confident that the student can meet all learning outcomes. The e-portfolio JMC students will be given access to an e-portfolio platform at no cost as part of the Microsoft365 subscription. The platform provides students with a place to curate and display their extra-curricular activities for assessment in this unit. It is not the professional portfolio students could use COL401 Internship aims to provide students with an internship opportunity that has sound educational value and provides students the chance to initiate and/or develop relationships with professionals in their discipline. COL401 allows students to prepare or consolidate their know-how to work as a professional and increase their technical and creative skills base. It also allows students to explore potential areas of employment.



Our Lecturers

Adrian Marchesani

Head of Entertainment Business Management (Melbourne)

Adrian originally set up an independent techno label and music publishing company which focused on licensing Australian dance music to overseas markets. The label achieved much overseas success with various dance acts and DJ’s. Following this, Adrian joined Ralph Carr’s Standard Group, which encompasses Ralph Carr Management, RCM Sport, RCM Touring, Standard Publishing and Illicit Records.

Ralph Carr Management is one of Australia's leading Artist Management and Entertainment Company's, managing some of Australia’s leading artists. Adrian worked at RCM for 22 years. Adrian was involved ,as 2IC, in all facets of the company which included Artist Management , Music Publishing, Recording , Licensing, Marketing, Synchronisation, Sponsorships, Project Management, Production of TV Specials, Brand Alliance and Business and Legal Affairs.

Adrian was also course coordinator of the Bachelor of Business Music Industry degree at Victoria University for 10 years.  Adrian promoted and developed close ties with the course and the music industry. One major achievement whilst at Victoria University was conceptualising and developing the "Potential Unlimited" student record label. Potential unlimited ran for 8 years and won the US based Independent Music Award for campus record labels in 2014 ( the only non US based campus to win ). Potential Unlimited was also a finalist at the IMA's for 6 years.

https://www.heraldsun.com.au/leader/news/victoria-university-student-record-label-potential-unlimited-wins-independent-music-award-in-the-us/news-story/423a0d698ddc8be375f76db943e7a846

Adrian Marchesani

Head of Entertainment Business Management (Melbourne)

Adrian originally set up an independent techno label and music publishing company which focused on licensing Australian dance music to overseas markets. The label achieved much overseas success with various dance acts and DJ’s. Following this, Adrian joined Ralph Carr’s Standard Group, which encompasses Ralph Carr Management, RCM Sport, RCM Touring, Standard Publishing and Illicit Records.

Ralph Carr Management is one of Australia's leading Artist Management and Entertainment Company's, managing some of Australia’s leading artists. Adrian worked at RCM for 22 years. Adrian was involved ,as 2IC, in all facets of the company which included Artist Management , Music Publishing, Recording , Licensing, Marketing, Synchronisation, Sponsorships, Project Management, Production of TV Specials, Brand Alliance and Business and Legal Affairs.

Adrian was also course coordinator of the Bachelor of Business Music Industry degree at Victoria University for 10 years.  Adrian promoted and developed close ties with the course and the music industry. One major achievement whilst at Victoria University was conceptualising and developing the "Potential Unlimited" student record label. Potential unlimited ran for 8 years and won the US based Independent Music Award for campus record labels in 2014 ( the only non US based campus to win ). Potential Unlimited was also a finalist at the IMA's for 6 years.

https://www.heraldsun.com.au/leader/news/victoria-university-student-record-label-potential-unlimited-wins-independent-music-award-in-the-us/news-story/423a0d698ddc8be375f76db943e7a846

Will Day

Head of Music, and Entertainment Business Management (Brisbane)

Gritty. Grounded. Heartfelt. A stand-out performer. From energetic tracks such as the single ‘Countrified’ to emotive ballads like ‘Simple Then’ (with Brooke Schubert), it’s no surprise that Will is making an impact on the country music scene.  2021 has been a wild ride, with single ‘Countrified’ added to iHeartCountry and KIX Country with the song reaching #12 on the KIX Country Charts and ‘Simple Then’ added to ABC Country, reaching #9 on the KIX Country Charts and #5 on the Countrytown Hot 50 Charts. Both tracks are included on Will’s debut album ‘Countrified’ and will be accompanied by a national tour reaching every state over the next 12 months.

Will has opened for the likes of Morgan Evans, Shannon Noll, Diesel, Hoodoo Gurus, The Baby Animals, The Black Sorrows, Col Finley and The Viper Creek Band while also appearing at  Australia’s most iconic country music festivals, including Tamworth Country Music Festival, Groundwater Country Music Festival and Gympie Muster.

With a genuine gift of storytelling, combined with compelling vocals and the ability to connect with a crowd, Will Day is fast becoming one of Australia’s premier rising country artists and one that will undoubtedly be around for many years to come.

Will Day

Head of Music, and Entertainment Business Management (Brisbane)

Gritty. Grounded. Heartfelt. A stand-out performer. From energetic tracks such as the single ‘Countrified’ to emotive ballads like ‘Simple Then’ (with Brooke Schubert), it’s no surprise that Will is making an impact on the country music scene.  2021 has been a wild ride, with single ‘Countrified’ added to iHeartCountry and KIX Country with the song reaching #12 on the KIX Country Charts and ‘Simple Then’ added to ABC Country, reaching #9 on the KIX Country Charts and #5 on the Countrytown Hot 50 Charts. Both tracks are included on Will’s debut album ‘Countrified’ and will be accompanied by a national tour reaching every state over the next 12 months.

Will has opened for the likes of Morgan Evans, Shannon Noll, Diesel, Hoodoo Gurus, The Baby Animals, The Black Sorrows, Col Finley and The Viper Creek Band while also appearing at  Australia’s most iconic country music festivals, including Tamworth Country Music Festival, Groundwater Country Music Festival and Gympie Muster.

With a genuine gift of storytelling, combined with compelling vocals and the ability to connect with a crowd, Will Day is fast becoming one of Australia’s premier rising country artists and one that will undoubtedly be around for many years to come.

Ben Steer

Senior Entertainment Business Lecturer (Sydney)

Ben has been in the Entertainment & Music industries for yes, a very long time. Both as an experienced practitioner in touring, labels, music publishing, artist management, concert and venue promoter, marketing and A & R and also a lecturer at many institutions but most notably JMC Academy, where he has been teaching for the past 15 years.

He started out at CBS Records (later known as Sony Music) then onto various senior management positions with EMI Records, Warner Music then into working for many years with INXS management. Which he states is "probably the highlight of my music career, having the opportunity to work on all aspects of that extraordinary bands recorded material and world tours".

His own management interests included looking after the careers of DIG (Hip Hop & Jazz) Margaret Urlich (contemporary pop) Melinda Schneider (country) and Jane Rutter (classical). He has set up music publishing companies, tour managed many international acts and was lucky enough to work on three Big Day Outs in New Zealand.

He joined JMC Academy way back and became the Head of Department for the Music Business Department (later Entertainment Business management). He honed his skills in teaching by attending UTS and doing a number of post graduate studies in Higher Education, teaching and learning.

He currently runs a booking agency in Newcastle, a live streaming fortnightly music TV show as well as conduct music business workshops in Newcastle.

Ben Steer

Senior Entertainment Business Lecturer (Sydney)

Ben has been in the Entertainment & Music industries for yes, a very long time. Both as an experienced practitioner in touring, labels, music publishing, artist management, concert and venue promoter, marketing and A & R and also a lecturer at many institutions but most notably JMC Academy, where he has been teaching for the past 15 years.

He started out at CBS Records (later known as Sony Music) then onto various senior management positions with EMI Records, Warner Music then into working for many years with INXS management. Which he states is "probably the highlight of my music career, having the opportunity to work on all aspects of that extraordinary bands recorded material and world tours".

His own management interests included looking after the careers of DIG (Hip Hop & Jazz) Margaret Urlich (contemporary pop) Melinda Schneider (country) and Jane Rutter (classical). He has set up music publishing companies, tour managed many international acts and was lucky enough to work on three Big Day Outs in New Zealand.

He joined JMC Academy way back and became the Head of Department for the Music Business Department (later Entertainment Business management). He honed his skills in teaching by attending UTS and doing a number of post graduate studies in Higher Education, teaching and learning.

He currently runs a booking agency in Newcastle, a live streaming fortnightly music TV show as well as conduct music business workshops in Newcastle.

Dale Prinsse

Entertainment Business & Music Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Dale Prinsse

Entertainment Business & Music Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Tania Wilson

Senior Entertainment Business Lecturer

Tania has worked in a diverse range of roles throughout her 25+ years in the music and events industry. From development and planning through to production and delivery of events, both boutique and major; in both independent artists and nightclub publicity, branding and marketing; out on national and international touring through the USA and Europe; and in independent artist management; to name a few areas of her career, she brings the breadth of skills learned throughout the years, to every class and to support every student at JMC. 

Her history includes working on iconic major events such as Midsumma Festival, Hanging Rock Concert Series, Australian Open, Melbourne Fashion Festival, Laneway Festival, Soundwave Festival, Melbourne International Comedy Festival, and the Royal Melbourne Show. She's also worked on shows and tours with headliners as varied as Bliss N Eso, Bruce Springsteen, Taylor Swift, Ed Sheeran, Leonard Cohen, Midnight Oil, Slipknot, Stone Sour, as well as countless independent Aussie artists.

Still working out in the industry alongside her role at JMC, Tania is super passionate about supporting students to use their studies to develop real-industry projects and businesses, so they can start their journey into the wide wonderful world of the entertainment industry, even before they have finished their degree. 

Tania Wilson

Senior Entertainment Business Lecturer

Tania has worked in a diverse range of roles throughout her 25+ years in the music and events industry. From development and planning through to production and delivery of events, both boutique and major; in both independent artists and nightclub publicity, branding and marketing; out on national and international touring through the USA and Europe; and in independent artist management; to name a few areas of her career, she brings the breadth of skills learned throughout the years, to every class and to support every student at JMC. 

Her history includes working on iconic major events such as Midsumma Festival, Hanging Rock Concert Series, Australian Open, Melbourne Fashion Festival, Laneway Festival, Soundwave Festival, Melbourne International Comedy Festival, and the Royal Melbourne Show. She's also worked on shows and tours with headliners as varied as Bliss N Eso, Bruce Springsteen, Taylor Swift, Ed Sheeran, Leonard Cohen, Midnight Oil, Slipknot, Stone Sour, as well as countless independent Aussie artists.

Still working out in the industry alongside her role at JMC, Tania is super passionate about supporting students to use their studies to develop real-industry projects and businesses, so they can start their journey into the wide wonderful world of the entertainment industry, even before they have finished their degree. 

Nigel Tucker

Entertainment Business Lecturer

An entertainment industry professional with over 20 years’ experience, Nigel specialises in Artist Management for developing and established recording artists. He has personally managed the careers of numerous recording artists from superstar DJ’s and 10 piece funk bands to pop, commercial and indie-alternate rock acts.

Nigel has planned, organised & managed many National & International tours, including to Japan, South-East Asia, Europe & Eastern Europe. Artists managed have performed at all major local festivals including Big Day Out (Australia & New Zealand) Splendor in the Grass and Homebake.

Some career highlights include: - No1 on US Billboard Dance Chart, No 1 National Charts, Top 5 in Japan, Gold Records, numerous ARIA nominations & international support tours including supporting Prince, Moby, Roy Ayres and Jarvis Cocker. Nigel currently consults to establishing entertainment businesses, record labels & venues.

Nigel Tucker

Entertainment Business Lecturer

An entertainment industry professional with over 20 years’ experience, Nigel specialises in Artist Management for developing and established recording artists. He has personally managed the careers of numerous recording artists from superstar DJ’s and 10 piece funk bands to pop, commercial and indie-alternate rock acts.

Nigel has planned, organised & managed many National & International tours, including to Japan, South-East Asia, Europe & Eastern Europe. Artists managed have performed at all major local festivals including Big Day Out (Australia & New Zealand) Splendor in the Grass and Homebake.

Some career highlights include: - No1 on US Billboard Dance Chart, No 1 National Charts, Top 5 in Japan, Gold Records, numerous ARIA nominations & international support tours including supporting Prince, Moby, Roy Ayres and Jarvis Cocker. Nigel currently consults to establishing entertainment businesses, record labels & venues.

Jane Gazzo

EBM And Music Lecturer

Jane Gazzo wears many hats in the world of music and entertainment. As a music journalist, TV presenter, author, MC, DJ and public speaker, she's a true industry legend. Jane extends her expertise as both an Entertainment Business and Music Lecturer at JMC Academy. Jane's remarkable accomplishments include multiple nominations for the AWMAs Music Journalist Award, with a notable win in 2023 - a clear indicator that she is one of the absolute best in the business.

Jane Gazzo

EBM And Music Lecturer

Jane Gazzo wears many hats in the world of music and entertainment. As a music journalist, TV presenter, author, MC, DJ and public speaker, she's a true industry legend. Jane extends her expertise as both an Entertainment Business and Music Lecturer at JMC Academy. Jane's remarkable accomplishments include multiple nominations for the AWMAs Music Journalist Award, with a notable win in 2023 - a clear indicator that she is one of the absolute best in the business.

Mark Pope

Industry Speaker

In a career spanning 40 years, Mark Pope has traversed the length and breadth of the Australian music industry as a tour manager, promoter, event producer, artist manager, record company executive and innovator. Mark began his career as tour manager and in-house promoter for two of Australia’s biggest bands – The Angels and Cold Chisel – touring with both in Australia, US and Europe. Mark managed and promoted Jimmy Barnes’s solo career on the Bodyswerve, For the Working Class Man and Freight Train Heart albums while promoting Australian tours for INXS, Public Image, Stan Ridgway, Georgia Satellites, Transvision Vamp and Rickie Lee Jones amongst others. Mark was later hired by Sony Music as National Marketing Manager of Australian Artists working with the likes of Tina Arena and Midnight Oil, indeed the whole Sony local artist roster over the next 18 months. later headhunted to rebuild Warners Music’s domestic roster from ground zero as Head of A&R and Marketing. Built an enviable artist roster that included award winning artists such as Regurgitator, The Superjesus, Taxiride, The Whitlams as well as signing Jimmy Barnes for his multi-platinum selling album Soul Deeper. Pope’s signings delivered over $64m dollars in revenue to Warner Music Australia over a 9 year period. Mark was headhunted by ARIA to breathe new life into a tired ARIA Awards format where Pope reconfigured and helmed the ARIA’s over a 10 year [mostly] golden run perceived by many to be the pinnacle of awards shows in Australia not matched since.

Mark has worked on many iconic events including, the XBOX 360 Launch, Wave Aid, Live Earth, Sound Relief, ARIA Hall of Fame Events and Daft Punk's Random Access Memories album launch.

Mark Pope

Industry Speaker

In a career spanning 40 years, Mark Pope has traversed the length and breadth of the Australian music industry as a tour manager, promoter, event producer, artist manager, record company executive and innovator. Mark began his career as tour manager and in-house promoter for two of Australia’s biggest bands – The Angels and Cold Chisel – touring with both in Australia, US and Europe. Mark managed and promoted Jimmy Barnes’s solo career on the Bodyswerve, For the Working Class Man and Freight Train Heart albums while promoting Australian tours for INXS, Public Image, Stan Ridgway, Georgia Satellites, Transvision Vamp and Rickie Lee Jones amongst others. Mark was later hired by Sony Music as National Marketing Manager of Australian Artists working with the likes of Tina Arena and Midnight Oil, indeed the whole Sony local artist roster over the next 18 months. later headhunted to rebuild Warners Music’s domestic roster from ground zero as Head of A&R and Marketing. Built an enviable artist roster that included award winning artists such as Regurgitator, The Superjesus, Taxiride, The Whitlams as well as signing Jimmy Barnes for his multi-platinum selling album Soul Deeper. Pope’s signings delivered over $64m dollars in revenue to Warner Music Australia over a 9 year period. Mark was headhunted by ARIA to breathe new life into a tired ARIA Awards format where Pope reconfigured and helmed the ARIA’s over a 10 year [mostly] golden run perceived by many to be the pinnacle of awards shows in Australia not matched since.

Mark has worked on many iconic events including, the XBOX 360 Launch, Wave Aid, Live Earth, Sound Relief, ARIA Hall of Fame Events and Daft Punk's Random Access Memories album launch.

To collaborate with all departments at JMC; production, audio, management, and come up with a great outcome is what it’s all about in the real world – I work that way every day!
Emma Chow - Host & Producer, Mike E & Emma Breakfast Show, 96.1 The Edge
Entertainment Business Management Alumni
I discovered and managed the band 5 Seconds of Summer. JMC is where I learned not only how to recognise an artist's potential, but how to take it to the top.
Adam Wilkinson - Former Manager of band '5 Seconds of Summer'
Entertainment Business Management Alumni
Rather than tell me what my future should be, JMC has identified my strengths and how I can use them to make a useful impact in the entertainment industry.
Christian Kafritsas - Entertainment Booking Agent
Entertainment Business Management Student

Are you ready to take the next step toward your career in Entertainment Business Management?

FAQs

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management.

No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.

Our degree offers many similar units of study, however it is focused specifically on the entertainment and creative industries, as opposed to a university business degree which would cover business management skills across all industries. Our course therefore has a more specialised outcome with a great emphasis placed on practical application and internship opportunities.

Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.

As the entertainment management industry is ‘people oriented’, there is a focus on presentations, but you will also do things like business and marketing plans, event manuals, tour and festival schedules, and other theoretical assessments such as essays.