Duration
2 Years (6 trimesters)
Locations
Sydney, Melbourne, Brisbane
Fees
Intake Dates

February, June, September

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International

CRICOS 081190G

JMC welcomes from all over the world.
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Explore content production, marketing, entrepreneurship and business planning, film and TV production management, tour and festival management, marketing, branding, negotiating contracts, copyright and intellectual property with a Bachelor of Entertainment Business Management.

JMC will provide you with the highly transferable cutting-edge business and management skills you need to make it in this highly competitive and rapidly expanding industry. Meet the people that matter, get real-world experience in stage and production management, music publishing, talent management and event management, and gain an innate understanding of the entertainment industry and how to manage it. Also, join our Student Exchange at the Fontys Academy of Creative Industries in Holland. The choice and future is yours!

Create national promotional campaigns for products, artists and events, manage external and in-house events, plan event logistics, and gain the hands-on production experience you will need to run any part of the industry with savvy business acumen and a strong network of contacts.

Graduate with the ability to identify strategies for selecting and acquiring artists, developing proposals for management companies, agents and sponsors, feasibility studies, and touring plans, as well as the critical thinking and tech know-how to make it in the industry.

Why Study Entertainment Business Management at JMC?

Develop and manage artists, festivals or events with core business + marketing skills
Intern with major publishers, record labels or events companies
Gain real-world experience working on real projects throughout your degree

Internships

Internships are a huge part of the Entertainment Business Management experience. We'll help you find placements at companies like Universal Music Publishing, Vivid, Ministry of Sound, Mushroom Records, Foxtel, Furst Media, Sydney City Council (NYE), Big Sound, Big Tree Artists, Ditto Music, Parker and Mr French (Artist Management Company), ​Great Big Events, George P Johnson Experience Marketing, Sydney Mardis Gras, Mountain Sounds & Jungle Love festival, Merchfan + more.

Duration

In only 2 years you can graduate with a Bachelor of Entertainment (Business Management) thanks to our accelerated full-time course. Part-time study is also available to domestic students. International students may choose to complete the course in 3 years [058462B] rather than the accelerated 2 year option.

Study Abroad

JMC Academy offers the opportunity for students to spend one trimester abroad at Fontys University Academy for Creative Industries (ACI) in Tilburg, Netherlands. As part of the exchange, JMC Academy receives Fontys University ACI students in February each year.

The JMC exchange students study alongside others from around the world as they undertake subjects offered by the Fontys Academy for Creative Industries. Students receive subject credits that are the equivalent of one full trimester of study. All subjects are delivered in English at the Tilburg campus.

*Study Abroad programs will resume once international travel restrictions ease

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Core Units

The purpose of this introductory unit is to explore entertainment history and the implications of key industry questions such as: How has the notion of entertainment evolved? What impact has the evolution of technology had on shaping entertainment history? How influential were the civil, cultural, political events of the past on our industry? and who were the people behind the scenes that influenced what we consider to be entertainment? This unit will provide the broad context that underpins key historical moments that have helped shape popular culture as we know it today. By identifying and discussing a wide range of key players, events and technologies that have shaped entertainment, we will explore the evolution of contemporary entertainment since 1945. Students will work individually and in groups to research and analyse how the broad nature of the Entertainment industry has evolved internationally and in Australia throughout history.

This unit will introduce students to the varied career opportunities this industry has to offer. This unit provides grounding for fundamental concepts for further learning in later units. This unit allow students to analyse the range of careers available in the industry as well as some of the standard practices in various industry sectors. It introduces accepted industry standards in various settings and identifies the skills required to function within them. The unit also develops academic skills of research, independent learning and effective written and oral presentations through specific content and assessment processes.

This unit introduces students to digital content creation as part of the overall knowledge of content marketing. Students will identify what makes an appropriate story for specific target market and how to apply that into different content formats and distribution channels.

Students will be learning/using different types of software and will also learn valuable content production skills that can be transferred into diverse projects, businesses and marketing departments.

This practical unit enables students to learn the basics of how to run a stage at a live event and how to interpret event-related documentation. Students will also be introduced to event technologies including basic live sound, lights, and show running software. By the end of the unit, students will be able to identify the qualities that are needed to be an effective stage manager. The students will have the chance to apply these qualities and knowledge to a live event. Students will also be able to self-analyse and reflect upon their experience regarding the importance of the role of the stage manager and its functions.

This unit introduces students to copyright principles as it broadly applies to musical, literary, dramatic and artistic works and the functions and responsibilities of publishers and publishing companies. Areas relating to the application of copyright and the workings of publishing are considered and this unit also introduces a foundational understanding of music publishing contracts. This unit will provide key principles of publishing and will enable students to familiarise themselves with the legal parameters of copyright and to apply business principles to music, film and entertainment publishing ventures in traditional and digital contexts.

This unit builds upon the knowledge and skills learned in trimester one and broadens the focus to encompass an entire entertainment production. This unit works as the foundation of project management which will be built upon and applied throughout the bachelor degree. This unit will equip students with the ability to use production documents, tools and programs to plan and control the pre-production and execution of a live event.

This unit builds upon the knowledge and skills learned in trimester one and broadens the focus to encompass an entire entertainment production. This unit works as the foundation of project management which will be built upon and applied throughout the bachelor degree. This unit will equip students with the ability to use production documents, tools and programs to plan and control the pre-production and execution of a live event.

This unit introduces students to the fundamental principles and theories of talent development and A&R. Students will assimilate the concepts of talent scouting and “Buzz factoring” and will learn to develop strategies for improving skills, knowledge and appeal as applied to talent being developed. Students will be introduced to different ways to constructively contribute to both creative and critical talent development discussions and events. Students will learn to interpret data and informational evidence in order to elevate their artist’s work. Students will learn to be productive by continuing to develop an understanding of A&R activities and how to leverage creativity to showcase their talent.

This unit will provide students with an interactive way to develop both an understanding of financial literacy and a positive relationship with the management of money. It will provide an understanding of the impact of paying close attention to budget, cash flow, business activity statement, ratio analysis worksheets; as well as, the vocabulary to articulate different scenarios that exist in entertainment finance.

This unit will deepen students’ knowledge learnt in trimester two. Talent Management is the business of managing creatives. Students will learn management principles and obtain practical experience working with artists. Students will be able to choose an artist from diverse sectors of the entertainment industry (i.e. music, film, TV, theater, digital media or sports etc.) to take on the role of ‘managing’ the talent. This management will cover all facets, responsibilities and the function of the talent manager in a contemporary environment.

This unit will deepen students’ knowledge via creating screen and studio-related projects. Students will choose a screen or audio-based idea and then produce a content-based project. Students will learn the foundations of project management and also conflict resolution as well as creating industry-standard documentation.

Students will need to draw upon their developing network of contacts and/or establish new ones in order to create the right partners and stakeholders to complete their creative team.

This unit introduces students to how studios are managed while planning and producing their own audio project in a recording studio. This unit also delves into the exciting world of podcasting and the distribution methods, licensing options that surround commercialising audio content. Students will learn in this unit that audio and music are an integral part of marketing, storytelling and brand development. This unit will enable students to experience recording studios as both creative places to make audio content as well as being a potential place of employment for producers. Scheduling stakeholders and staff and organising equipment will be also studied and experienced.

This unit allow students to select a business idea that they are genuinely interested in and realistically might want to pursue. They will learn about key considerations and components while developing their business plan. This unit will provide a clear understanding of the financial options available to them as business people. It will discuss the most appropriate way to make the most appropriate financial situation to start their business as all funding opportunities will be explored and evaluated. This unit will also address the scenario where startups might not have access to finance. Hence, students will look at ways to get started with shoestring budgets and strategies to build the business so that the traditional funding methods can become an option.

This work integrated learning unit focuses on the student’s personalised professional development and allows them to put into practice much of the skills and knowledge learnt so far. Students will get to operate in a Creative Development Hub environment while being one on one mentored through individualised professional development, aimed at producing job ready students.

This unit encourages autonomous project development with the student and their own professional development being the focus of the project This unit is designed to give the students the resources, equipment, facilities and professional mentoring to enable them to pursue their chosen career paths. Students will research, have hands on experience and apply practical knowledge while they hone their skills as well as further develop industry connections.

This unit allow students to expand their knowledge of event management into the design, plan and execute touring strategies for entertainment products. Students will create a strategic tour plan that is delivered as an industry standard manual. This unit will focus on fundamental concepts of tour management that can be applied to diverse entertainment businesses. Students in this unit will apply their critical thinking, initiative and judgement in planning, problem solving and decision making through the creative tour planning process.

This unit will allow students to continue building up their creative project knowledge and develop a large project to proof of concept stage whilst operating in an incubator environment. Students will learn advanced project management concepts applied to a project of their own choice.

Encouraging autonomy from the lecturer, students will conduct a comprehensive project charter focused on the pre-production, production and post-production of their creative idea.

This unit enables students to gain advanced marketing theory and techniques in a manner of applying strategic public relations (PR) into an entertainment business context. It provides insights on contemporary public relations, with a particular focus on public relations campaign development. This course provides students with an understanding of best practice approaches - an important platform for strategic, innovative and highly effective campaign design. The aim is to build in students an understanding of how to develop an effective PR campaign - firstly by providing the opportunity to analyse PR campaigns and then by developing a PR campaign for a client or an organisation.

This unit will deepen students’ diploma knowledge via learning live sound, lighting systems and A/V components. This unit will provide students with a better understanding of the challenges and priorities that technicians face during live events.

As part of this unit, students will design, create and run a live event with a focus on industry-standard technology. Live sound, lighting and A/V will be organised, set up and operated by them. Students will also be exposed to advanced operations and logistics techniques. Students will get hands-on the latest in live production technology.

This unit will enable students to have a broad coherent theoretical and technical knowledge with depth in contracts and negotiation. This unit will enable students an understanding of common contracts and deals which will be useful throughout their professional career. Students will practice their negotiation skills to close deals and achieve better outcomes for their artists, content, events or projects while incorporating appropriate ethical considerations.

This unit will allow students to develop further their EBM 401 Incubator I Project further toward a realization and completion stage. In this unit, students will create a complete portfolio of deliverables outlined in their approved final project plan.

In this unit, students will develop a major outdoor festival based in a “real world” location. This will require the students to consider and evaluate the festival’s staging, production, security, staffing, ticketing, marketing and merchandising needs into their final plan. Students will apply their knowledge learned in previous production management units into concepts related to satisfying the range of government, statutory and regulatory legislation such the liquor licensing, workplace health and safety, environmental protection, police and security requirements. They will also be required to satisfy the requirements of local government bodies, such as planning and building permits, parking, noise, waste management, risk management, and the complexities of road closures and traffic management. At the end of this unit, students will not only understand what it takes to stage a festival, but they have also created a (fully-fledged) complex festival manual that will enable them to actually produce that festival or present your project to someone who does.

Elective Units

This unit will give students the knowledge and practical skills to understand and operate in the electronic dance music (EDM) sector of the entertainment industry. Students will learn the EDM terminology, technology and operations. Students will get to create an EDM or DJ project where they can apply the industry-standard music concepts and terminology learned. Students will also be capable of managing the fundamentals of DJ software. In this unit, students will be able to identify the best practice in creating EDM/DJ strategies based on case studies related to events and productions to further adapt this knowledge into their own practice.

This unit provides students with advanced talent development and management in the contexts of multi-talent rosters, talent with established careers and talent with third-party relationships.

This unit provides the opportunity for students to create and coordinate a multi-talent roster for a mock talent management business. Students will undertake a range of practical preparation to further understand the role of entertainment managers.

This unit allow students to expand their knowledge into the history, culture, fashion, people and business of “Cool”. By exploring contemporary cultural theory, the student will investigate the personalities, the symbols, and the society that contribute to current occidental notions of “Cool”.

This unit also gives the student an understanding of the concept of “Cool” as a complex yet fleeting proposition that underpins the vast majority of new trends in fashion, style, music, brands, products and art. Throughout this unit, students will study the social impact of major events, brands and personalities that have the “cool” factor; MTV, Apple, hip hop, and street fashion, as well as media giants, music and film producers. This study will be delivered in the context of enabling the students to understand and develop their own contribution to the business of “cool”.

*by application only

This unit provides you with an opportunity to ‘learn by doing’, and just as importantly to reflect upon your ‘doing’ in relation to achieving the unit’s learning outcomes. To guide your expectations of this unit, JMC Academy use the National Society for Experiential Education’s definition of internship, which is ‘a carefully monitored work or volunteer experience in which an individual has intentional learning goals and reflects actively on what he or she is learning throughout the experience’. You, your host employer and JMC Academy, will agree on a plan of work that meets your professional goals and the requirements of the unit. You will undertake that work in the workplace, under supervision from JMC Academy and your host employer’s nominated workplace supervisor.

You are participating in this unit because you have made a successful application, and an internship opportunity is available to you. You will work with your campus’ internship/unit coordinator to make all the arrangements for your internship, as well as completing all necessary paperwork.

JMC Academy will work with you to make your internship a success, including being as flexible as possible with regards to how, when and where you ‘intern’. Your internship/unit coordinator will be in regular contact with you, and you too must make an effort to contact them if you have any concerns or questions. In any case, you must successfully complete all assessment tasks to pass this unit.

This unit expands on Tour Management. This unit introduces students to the opportunities and challenges of establishing and exporting Australian creative products and services into global markets. Students will learn how to successfully penetrate international markets using available economic support and creative ideas while scoping opportunities throughout the world. This unit also helps students investigate the differences between a manager who plans a tour and a tour manager who goes on tour and coordinates the execution of the tour.

Student Showcase

Our Lecturers

Tania Wilson

Course Coordinator, Entertainment Business Management

Tania Wilson

Course Coordinator, Entertainment Business Management

Steve Palfreyman

Entertainment Business & Music Lecturer

Steve is the founder of the global music industry community Music Launch Hub, and creator of the world’s largest ever virtual music conference, the Music Launch Summit.

A musician and digital brand strategist, Steve specialises in digital marketing strategies for the music industry.

He’s worked on all sides of events, from launching a DIY music festival, to running the social media team for globally renowned startup conference Pause Fest and being an advisor to the board of Melbourne WebFest.

Aside from music marketing, Steve is passionate about personal branding, leadership and digital disruption in the music industry.

Steve Palfreyman

Entertainment Business & Music Lecturer

Steve is the founder of the global music industry community Music Launch Hub, and creator of the world’s largest ever virtual music conference, the Music Launch Summit.

A musician and digital brand strategist, Steve specialises in digital marketing strategies for the music industry.

He’s worked on all sides of events, from launching a DIY music festival, to running the social media team for globally renowned startup conference Pause Fest and being an advisor to the board of Melbourne WebFest.

Aside from music marketing, Steve is passionate about personal branding, leadership and digital disruption in the music industry.

Pat Maloney

Head of Entertainment Management (Sydney)

Pat has over 30 years experience in the Entertainment Industry. As Founder and CEO (10 years) of Musicoz Australia, he became known as the Godfather of Independent Music in Australia. This enabled Pat to play a major role in developing the careers of many successful artists including ARIA winners: Bliss n Eso and Monsier Camembert as well as BlueJuice, Cog, The Jezabels, Art vs Science, Sender, Porcelain, King Farook, Morgan Evans (Solver), Dead Letter Circus, Blue King Brown, and Sick Puppies as well as Golden Guitar winners Felicity Urquhart, Mark O'Shea, Jetty Road, Carter & Carter, Amber Lawrence and Victoria Baillie.

Pat has also been Production Manager for two commercial radio stations and has produced both major live events at venues such as The Enmore theatre and Entertainment Centre and also music TV specials for the Nine, SBS, MTV, Channel [V], WIN, NBN, Television Networks. He is an ARIA Awards judge as well as an A&R and Artist Development Specialist. Pat also has extensive experience in Marketing, Sponsorship and Event Management.

Pat Maloney

Head of Entertainment Management (Sydney)

Pat has over 30 years experience in the Entertainment Industry. As Founder and CEO (10 years) of Musicoz Australia, he became known as the Godfather of Independent Music in Australia. This enabled Pat to play a major role in developing the careers of many successful artists including ARIA winners: Bliss n Eso and Monsier Camembert as well as BlueJuice, Cog, The Jezabels, Art vs Science, Sender, Porcelain, King Farook, Morgan Evans (Solver), Dead Letter Circus, Blue King Brown, and Sick Puppies as well as Golden Guitar winners Felicity Urquhart, Mark O'Shea, Jetty Road, Carter & Carter, Amber Lawrence and Victoria Baillie.

Pat has also been Production Manager for two commercial radio stations and has produced both major live events at venues such as The Enmore theatre and Entertainment Centre and also music TV specials for the Nine, SBS, MTV, Channel [V], WIN, NBN, Television Networks. He is an ARIA Awards judge as well as an A&R and Artist Development Specialist. Pat also has extensive experience in Marketing, Sponsorship and Event Management.

Nigel Tucker

Entertainment Business Lecturer

An entertainment industry professional with over 20 years’ experience, Nigel specialises in Artist Management for developing and established recording artists. He has personally managed the careers of numerous recording artists from superstar DJ’s and 10 piece funk bands to pop, commercial and indie-alternate rock acts.

Nigel has planned, organised & managed many National & International tours, including to Japan, South-East Asia, Europe & Eastern Europe. Artists managed have performed at all major local festivals including Big Day Out (Australia & New Zealand) Splendor in the Grass and Homebake.

Some career highlights include: - No1 on US Billboard Dance Chart, No 1 National Charts, Top 5 in Japan, Gold Records, numerous ARIA nominations & international support tours including supporting Prince, Moby, Roy Ayres and Jarvis Cocker. Nigel currently consults to establishing entertainment businesses, record labels & venues.

Nigel Tucker

Entertainment Business Lecturer

An entertainment industry professional with over 20 years’ experience, Nigel specialises in Artist Management for developing and established recording artists. He has personally managed the careers of numerous recording artists from superstar DJ’s and 10 piece funk bands to pop, commercial and indie-alternate rock acts.

Nigel has planned, organised & managed many National & International tours, including to Japan, South-East Asia, Europe & Eastern Europe. Artists managed have performed at all major local festivals including Big Day Out (Australia & New Zealand) Splendor in the Grass and Homebake.

Some career highlights include: - No1 on US Billboard Dance Chart, No 1 National Charts, Top 5 in Japan, Gold Records, numerous ARIA nominations & international support tours including supporting Prince, Moby, Roy Ayres and Jarvis Cocker. Nigel currently consults to establishing entertainment businesses, record labels & venues.

Mark Pope

Entertainment Business Lecturer

In a career spanning 40 years, Mark Pope has traversed the length and breadth of the Australian music industry as a tour manager, promoter, event producer, artist manager, record company executive and innovator. Mark began his career as tour manager and in-house promoter for two of Australia’s biggest bands – The Angels and Cold Chisel – touring with both in Australia, US and Europe. Mark managed and promoted Jimmy Barnes’s solo career on the Bodyswerve, For the Working Class Man and Freight Train Heart albums while promoting Australian tours for INXS, Public Image, Stan Ridgway, Georgia Satellites, Transvision Vamp and Rickie Lee Jones amongst others. Mark was later hired by Sony Music as National Marketing Manager of Australian Artists working with the likes of Tina Arena and Midnight Oil, indeed the whole Sony local artist roster over the next 18 months. later headhunted to rebuild Warners Music’s domestic roster from ground zero as Head of A&R and Marketing. Built an enviable artist roster that included award winning artists such as Regurgitator, The Superjesus, Taxiride, The Whitlams as well as signing Jimmy Barnes for his multi-platinum selling album Soul Deeper. Pope’s signings delivered over $64m dollars in revenue to Warner Music Australia over a 9 year period. Mark was headhunted by ARIA to breathe new life into a tired ARIA Awards format where Pope reconfigured and helmed the ARIA’s over a 10 year [mostly] golden run perceived by many to be the pinnacle of awards shows in Australia not matched since.

Mark has worked on many iconic events including, the XBOX 360 Launch, Wave Aid, Live Earth, Sound Relief, ARIA Hall of Fame Events and Daft Punk's Random Access Memories album launch.

Mark Pope

Entertainment Business Lecturer

In a career spanning 40 years, Mark Pope has traversed the length and breadth of the Australian music industry as a tour manager, promoter, event producer, artist manager, record company executive and innovator. Mark began his career as tour manager and in-house promoter for two of Australia’s biggest bands – The Angels and Cold Chisel – touring with both in Australia, US and Europe. Mark managed and promoted Jimmy Barnes’s solo career on the Bodyswerve, For the Working Class Man and Freight Train Heart albums while promoting Australian tours for INXS, Public Image, Stan Ridgway, Georgia Satellites, Transvision Vamp and Rickie Lee Jones amongst others. Mark was later hired by Sony Music as National Marketing Manager of Australian Artists working with the likes of Tina Arena and Midnight Oil, indeed the whole Sony local artist roster over the next 18 months. later headhunted to rebuild Warners Music’s domestic roster from ground zero as Head of A&R and Marketing. Built an enviable artist roster that included award winning artists such as Regurgitator, The Superjesus, Taxiride, The Whitlams as well as signing Jimmy Barnes for his multi-platinum selling album Soul Deeper. Pope’s signings delivered over $64m dollars in revenue to Warner Music Australia over a 9 year period. Mark was headhunted by ARIA to breathe new life into a tired ARIA Awards format where Pope reconfigured and helmed the ARIA’s over a 10 year [mostly] golden run perceived by many to be the pinnacle of awards shows in Australia not matched since.

Mark has worked on many iconic events including, the XBOX 360 Launch, Wave Aid, Live Earth, Sound Relief, ARIA Hall of Fame Events and Daft Punk's Random Access Memories album launch.

Loic Valmy

Entertainment Business & Music Lecturer

Loic has worked for the various sectors of the Entertainment Industry his whole life. He’s started his career as a professional singer and performer when he was 6 years old. Then, he entered the Musical Theatre and performed on the most prestigious stages of Paris to finally become a director and music producer at 21. He worked for 10 years as an artistic director for the major labels such as Universal, Sony and EMI; he composed movie scores for the TV and film industry. In 1999, he opened his own booking agency in Paris. Now in Australia, when he's not teaching at JMC, Loic runs his own Theatre Academy and Production company.

Loic Valmy

Entertainment Business & Music Lecturer

Loic has worked for the various sectors of the Entertainment Industry his whole life. He’s started his career as a professional singer and performer when he was 6 years old. Then, he entered the Musical Theatre and performed on the most prestigious stages of Paris to finally become a director and music producer at 21. He worked for 10 years as an artistic director for the major labels such as Universal, Sony and EMI; he composed movie scores for the TV and film industry. In 1999, he opened his own booking agency in Paris. Now in Australia, when he's not teaching at JMC, Loic runs his own Theatre Academy and Production company.

Dr Marisol Alonso Vazquez

Head of Entertainment Business Management (Brisbane & Melbourne)

Marisol is a social and market researcher in the fields of Marketing and Management within the entertainment businesses scope. After completing her doctoral candidature in business management at UQ, Marisol has been contributing to the music festival industry through her research since 2011. She has been in contact with high calibre managers from Splendour in the Grass, Woodford Music Festival, Island Vibe Festival, Peats Ridge Sustainable Music & Arts Festival, WOMADelaide, Cygnet Folk Music Festival among others. Her research contribution relays on understanding visitors’ on-site behaviours to create memorable experiences at music festivals and foster on-site responsible behaviours.

Before her PhD journey, Marisol worked at multinational companies such as GE, IBM SPSS Statistics as well as for governmental institutions like the Economic Development Ministry and the Mexican Trade commission in Spain. All of these jobs were marketing related and gave her the opportunity to learn how to create meaningful content that was supported with data. She has worked as an independent research contractor, senior research officer and research assistant at UQ, Griffith University and UNSW.

Marisol conducts research in collaboration with lead researchers from the University of Southern California, Aalborg Universitet and UC Berkeley. Marisol’s most recent publications are linked to entrepreneurship, text sentiment analysis as well as behavioural change in organisations and individuals within the context of entertainment businesses. Among other things, she acts as a reviewer in leisure peer-reviewed Academic Journals. Her most recent international recognition was due to her high quality teaching performance by the Higher Education Academy based in UK.

Dr Marisol Alonso Vazquez

Head of Entertainment Business Management (Brisbane & Melbourne)

Marisol is a social and market researcher in the fields of Marketing and Management within the entertainment businesses scope. After completing her doctoral candidature in business management at UQ, Marisol has been contributing to the music festival industry through her research since 2011. She has been in contact with high calibre managers from Splendour in the Grass, Woodford Music Festival, Island Vibe Festival, Peats Ridge Sustainable Music & Arts Festival, WOMADelaide, Cygnet Folk Music Festival among others. Her research contribution relays on understanding visitors’ on-site behaviours to create memorable experiences at music festivals and foster on-site responsible behaviours.

Before her PhD journey, Marisol worked at multinational companies such as GE, IBM SPSS Statistics as well as for governmental institutions like the Economic Development Ministry and the Mexican Trade commission in Spain. All of these jobs were marketing related and gave her the opportunity to learn how to create meaningful content that was supported with data. She has worked as an independent research contractor, senior research officer and research assistant at UQ, Griffith University and UNSW.

Marisol conducts research in collaboration with lead researchers from the University of Southern California, Aalborg Universitet and UC Berkeley. Marisol’s most recent publications are linked to entrepreneurship, text sentiment analysis as well as behavioural change in organisations and individuals within the context of entertainment businesses. Among other things, she acts as a reviewer in leisure peer-reviewed Academic Journals. Her most recent international recognition was due to her high quality teaching performance by the Higher Education Academy based in UK.

Dale Prinsse

Entertainment Business Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Dale Prinsse

Entertainment Business Lecturer

Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.

Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.

Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.

Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.

Amy Wright

Entertainment Business Lecturer

Amy Wright is a self-managed artist, sound engineer and events specialist; passionately driven toward creating shared experiences for people. After graduating in 2010 with a scholarship-supported Bachelor in Social Sciences at The University of Melbourne, Amy began a career as a singer-songwriter and multi-instrumentalist. In the ten years since then, Amy has released 7 records through local labels, toured her works through Europe, U.K, U.S and Australia and gained JJJ airplay as well as regular rotation on community radio stations including RRR, PBS and SYN. While writing, releasing and performing original music, Amy led a second career as a freelance sound engineer across boutique festivals, corporate events and the education sector. Her success working in audio and general aptitude for events coordination led to roles as a stage manager and in-house production manager at the major events venue: The Plenary and Melbourne Convention and Exhibition Centre. In these roles, Amy worked with dozens of acclaimed international touring artists and managed the technical production of hundred-thousand-dollar events hosted by The Plenary. Since 2019, Amy has worked as Department Coordinator and Lecturer for the Entertainment Business Management course at JMC Academy Melbourne.

Amy Wright

Entertainment Business Lecturer

Amy Wright is a self-managed artist, sound engineer and events specialist; passionately driven toward creating shared experiences for people. After graduating in 2010 with a scholarship-supported Bachelor in Social Sciences at The University of Melbourne, Amy began a career as a singer-songwriter and multi-instrumentalist. In the ten years since then, Amy has released 7 records through local labels, toured her works through Europe, U.K, U.S and Australia and gained JJJ airplay as well as regular rotation on community radio stations including RRR, PBS and SYN. While writing, releasing and performing original music, Amy led a second career as a freelance sound engineer across boutique festivals, corporate events and the education sector. Her success working in audio and general aptitude for events coordination led to roles as a stage manager and in-house production manager at the major events venue: The Plenary and Melbourne Convention and Exhibition Centre. In these roles, Amy worked with dozens of acclaimed international touring artists and managed the technical production of hundred-thousand-dollar events hosted by The Plenary. Since 2019, Amy has worked as Department Coordinator and Lecturer for the Entertainment Business Management course at JMC Academy Melbourne.

To collaborate with all departments at JMC; production, audio, management, and come up with a great outcome is what it’s all about in the real world – I work that way every day!
Emma Chow - Host & Producer, Mike E & Emma Breakfast Show, 96.1 The Edge
Entertainment Business Management Alumni
I discovered and managed the band 5 Seconds of Summer. JMC is where I learned not only how to recognise an artist's potential, but how to take it to the top.
Adam Wilkinson - Former Manager of band '5 Seconds of Summer'
Entertainment Business Management Alumni
Rather than tell me what my future should be, JMC has identified my strengths and how I can use them to make a useful impact in the entertainment industry.
Christian Kafritsas
Entertainment Business Management Student

Are you ready to take the next step toward your career in Entertainment Business Management?

FAQs

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management.

No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.

Our degree offers many similar units of study, however it is focused specifically on the entertainment and creative industries, as opposed to a university business degree which would cover business management skills across all industries. Our course therefore has a more specialised outcome with a great emphasis placed on practical application and internship opportunities.

Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.

As the entertainment management industry is ‘people oriented’, there is a focus on presentations, but you will also do things like business and marketing plans, event manuals, tour and festival schedules, and other theoretical assessments such as essays.