Bachelor of

Entertainment Business Management

This unit explores how trends are created, adopted and influenced within the entertainment industry. Students will learn how to spot early signals, map trend patterns, and understand the social and cultural forces that shape what gains traction. The unit unpacks frameworks & methods to track trends and forecast future directions, with a focus on how audiences engage with entertainment, media and creative content. From cultural shifts and fan communities to social networks and industry innovation, students will examine how ideas spread and why some products or personalities rise while others fade. Across the unit, students will apply theory to real-world examples, research current patterns in entertainment, and use creative tools to present their ideas. By the end of the unit, students will be able to critically analyse how trends evolve and understand their own role in shaping what comes next in the business of entertainment.

This unit expands on EBM306 Tour Management. This unit introduces students to the opportunities and challenges of establishing and exporting Australian creative products and services into global markets. Students will learn how to successfully penetrate international markets using available economic support and creative ideas while scoping opportunities throughout the world. This unit also helps students investigate the differences between a manager who plans a tour and a tour manager who goes on tour and coordinates the execution of the tour.

Prerequisite: EBM306 (Tour Management)

*by application only

COL401 Internship aims to provide students with an internship opportunity that has sound educational value and provides students the chance to initiate and/or develop relationships with professionals in their discipline. COL401 allows students to prepare or consolidate their know-how to work as a professional and increase their technical and creative skills base. It also allows students to explore potential areas of employment. 

In this unit the National Society for Experiential Education’s definition of “internship” is used. This is internship is a carefully monitored volunteering or working experience where an individual has intentional learning goals and reflects actively on what they are learning throughout the experience. For this reason, beside the time students spend during their internship, they will also spend self-study time. They will reflect upon their awareness of applying theory to practice during their internship, practicing their ability to evaluate situations, critical thinking, and effective communication of their decision-making. 

Students will also elaborate a professional plan where they explain their aspiring professional development goals and the activities that would assist them to achieve these under the guidance of their Internship Coordinator/Supervisor.  

Context

At JMC Academy, students undertake a rigorous academic program of practice-based learning, into which is embedded a range of work-integrated learning activities. To complement their on-campus learning, students are also encouraged to generate their own creative work. This unit of study has been designed to formally recognise that work. Students will have access to an e-portfolio as a presentation mode for the assessable items. The unit is placed during the final study periods of the bachelor’s degree, enabling students to collect and display their best and most recent examples of their engagement with their discipline outside of their formal study.

How it works 

Students are introduced to this unit during Trimester 1 and then again in successive study periods. Students must be invited by their Head of Department to enrol in this unit; a student will only be enrolled in this unit if the Head of Department is confident that the student can meet all learning outcomes. The e-portfolio JMC students will be given access to an e-portfolio platform at no cost as part of the Microsoft365 subscription. The platform provides students with a place to curate and display their extra-curricular activities for assessment in this unit. It is not the professional portfolio students could use COL401 Internship aims to provide students with an internship opportunity that has sound educational value and provides students the chance to initiate and/or develop relationships with professionals in their discipline. COL401 allows students to prepare or consolidate their know-how to work as a professional and increase their technical and creative skills base. It also allows students to explore potential areas of employment.

Yes, the degree explicitly explores tour and festival management, including planning, logistics, promotions, and live event production. Students gain hands-on experience by working with real events and festivals during their studies.

You’ll learn how to identify and acquire artists, develop proposals for management companies and sponsors, understand the business of music publishing, and gain practical knowledge about the A&R process from experienced industry professionals.

Yes, practical work forms a core component of the degree. You can intern with publishers, record labels, or events companies, and participate in projects involving event logistics, promotion, and tour planning.

Lecturers are active industry professionals with backgrounds in artist management, tour management, festival organizing, record labels, and A&R. They share insights and up-to-date knowledge from their own experiences managing acts, running major events, and working in leading industry roles.

Yes, the program is designed to help you build a professional network. You’ll connect with guest speakers, undertake internships, and work on real-world projects, providing direct exposure to industry contacts in artist management, touring, and festival operations.

Yes, the curriculum explores how to leverage technology, digital marketing, and live streaming to promote artists and manage events effectively in today’s entertainment landscape.

The course fosters entrepreneurship through dedicated units and mentoring, guiding students in launching their own projects, businesses, or management agencies within the entertainment industry.

Yes, students can select elective projects and work placements that align with their career interests, whether in festival logistics, artist scouting, or tour production. This flexibility allows each student to gain expertise that matches their chosen pathway within the broader entertainment business field.

The program integrates up-to-date case studies, contemporary guest speakers, and content focused on emerging industry trends, such as changes in music consumption, digital experiences, and new models in artist development. This ensures students stay ahead in a rapidly evolving sector.

Entertainment Business Management at JMC teaches students how to manage, produce, and promote artists, festivals, and major entertainment events in the creative industries.

JMC offers a Diploma of Entertainment Business Management, a Bachelor of Entertainment Business Management, and a Master of Creative Industries all focused on real-world business skills for creative sectors. We also offer double degree options including Audio Engineering and Entertainment Business Management as well as Music and Entertainment Business Management.

The program covers the logistics, planning, budgeting, promotion, and execution of music festivals, tours, and large-scale events, preparing you for real-world roles in festival management.

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management.

You’ll develop entrepreneurship, branding, marketing, business planning, contract negotiation, copyright, and digital promotion skills, vital for both artist management and event production.

Absolutely. There are industry partnerships, guest speakers, and opportunities for mentoring, internships, and project collaborations in festivals, artist management, and event companies.

Yes, the Diploma of Entertainment Business Management provides a direct pathway into the Bachelor’s, allowing you to build up from foundational to advanced specialist training.

JMC offers learning from practicing industry experts, real-world projects, networking opportunities, a business-focused yet creative curriculum, and flexible study locations in Sydney, Melbourne, and Brisbane.

Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management. 

No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.

Our degree offers many similar units of study, however it is focused specifically on the entertainment and creative industries, as opposed to a university business degree which would cover business management skills across all industries. Our course therefore has a more specialised outcome with a great emphasis placed on practical application and internship opportunities.

Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.

As the entertainment management industry is ‘people oriented’, there is a focus on presentations, but you will also do things like business and marketing plans, event manuals, tour and festival schedules, and other theoretical assessments such as essays.

JMC Academy is broadly recognised and accredited:

• Registered Higher Education Provider.
• Accredited by the Tertiary Education Quality and Standards Agency (TEQSA)
• Registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).
• Regulated by the Australian Skills Quality Authority (ASQA).
• Member of the Independent Tertiary Education Council Australia (ITECA).
• Nationally recognised within the Australian Qualifications Framework.

Our strong industry links also ensure that JMC Academy qualifications are recognised within the creative industries.