Artist managers represent often one or more entertainment groups or artists and oversee all aspects of an act's career. They could manage any manner of acts from musicians, to comedians or actors. They deal with and advise their acts on all business decisions, manage their schedule, work with any other third parties, and have an input on the creative decisions an artist must make, attempting to guide the artist's rise to the top.
Booking Agent / Talent Agent
Booking agents work to find new and great talent, and secure performance engagements for acts. They must use their good communication and people skills to sell talent and develop contacts in the music industry. They often work closely with an act's manager and may be involved in setting the fee and negotiating with promoters or clubs. A booking agent is usually paid a percentage of the negotiated fee for an act's performance. Check out our Alumni that worked as a Casting Scout on The Voice Australia after graduating from JMC Academy here…
There are a variety of roles within Marketing that could be entered through an Entertainment Business Management degree. A Publicist or PR Manager handles the publicity and press needs of their acts or company, writing press releases, sending them to the correct media, talking to media about acts, and arranging interviews. In modern marketing, there is also a large variety of digital roles available including any online advertising, Social Media Management and Digital Marketing Management. These all involve knowing your product, artist or company well enough to be able to advertise effectively to the target audience.
In charge of organising different events of varying sizes, Event Managers are responsible for every aspect of the event to ensure it goes off without a hitch. From budgeting to organising staff, venues, timings, acts and ticketing, the Event Manager could be in charge of events varying from weddings, to corporate, festivals to parties. Our Entertainment Business Management Alumni Lauren Thorpe graduated in 2014, and now runs all of the events for JMC Academy nationally. Take a look at our blog: Top Tips on Managing an Event
The tour manager, slightly different to the Event Manager, is responsible for coordinating all the facets of an act's tour, including travel, lodging, booking and coordinating all shows throughout the tour, and budgeting for all expenses. A tour manager often finds the act, and contacts venues or booking agents to organise the act’s appearance. Take a listen to our Alumni Liam Clifford talking about his time as Tour Manager for the band Sheppard...