Our Entertainment Business Management Courses
Bachelor of Entertainment Business Management
2 Years (6 trimesters)
Sydney | Melbourne | Brisbane - Australia
Undergraduate
Explore content production, tour and festival management, marketing, branding, contract negotiating, entrepreneurship and business planning, copyright and intellectual property with a Bachelor of Entertainment Business Management.
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Diploma of Entertainment Business Management
8 Months (2 trimesters)
Sydney | Melbourne | Brisbane - Australia
Undergraduate
This Diploma will give you a background in the industry and provide a core understanding of business practices and the challenges faced when commercialising music, entertainment and the arts.
Notable Alumni
Some of our key partnerships
Our Lecturers
Will Day
Gritty. Grounded. Heartfelt. A stand-out performer. From energetic tracks such as the single ‘Countrified’ to emotive ballads like ‘Simple Then’ (with Brooke Schubert), it’s no surprise that Will is making an impact on the country music scene. 2021 has been a wild ride, with single ‘Countrified’ added to iHeartCountry and KIX Country with the song reaching #12 on the KIX Country Charts and ‘Simple Then’ added to ABC Country, reaching #9 on the KIX Country Charts and #5 on the Countrytown Hot 50 Charts. Both tracks are included on Will’s debut album ‘Countrified’ and will be accompanied by a national tour reaching every state over the next 12 months.
Will has opened for the likes of Morgan Evans, Shannon Noll, Diesel, Hoodoo Gurus, The Baby Animals, The Black Sorrows, Col Finley and The Viper Creek Band while also appearing at Australia’s most iconic country music festivals, including Tamworth Country Music Festival, Groundwater Country Music Festival and Gympie Muster.
With a genuine gift of storytelling, combined with compelling vocals and the ability to connect with a crowd, Will Day is fast becoming one of Australia’s premier rising country artists and one that will undoubtedly be around for many years to come.
Will Day
Gritty. Grounded. Heartfelt. A stand-out performer. From energetic tracks such as the single ‘Countrified’ to emotive ballads like ‘Simple Then’ (with Brooke Schubert), it’s no surprise that Will is making an impact on the country music scene. 2021 has been a wild ride, with single ‘Countrified’ added to iHeartCountry and KIX Country with the song reaching #12 on the KIX Country Charts and ‘Simple Then’ added to ABC Country, reaching #9 on the KIX Country Charts and #5 on the Countrytown Hot 50 Charts. Both tracks are included on Will’s debut album ‘Countrified’ and will be accompanied by a national tour reaching every state over the next 12 months.
Will has opened for the likes of Morgan Evans, Shannon Noll, Diesel, Hoodoo Gurus, The Baby Animals, The Black Sorrows, Col Finley and The Viper Creek Band while also appearing at Australia’s most iconic country music festivals, including Tamworth Country Music Festival, Groundwater Country Music Festival and Gympie Muster.
With a genuine gift of storytelling, combined with compelling vocals and the ability to connect with a crowd, Will Day is fast becoming one of Australia’s premier rising country artists and one that will undoubtedly be around for many years to come.
Tania Wilson
Tania has worked in a diverse range of roles throughout her 25+ years in the music and events industry. From development and planning through to production and delivery of events, both boutique and major; in both independent artists and nightclub publicity, branding and marketing; out on national and international touring through the USA and Europe; and in independent artist management; to name a few areas of her career, she brings the breadth of skills learned throughout the years, to every class and to support every student at JMC.
Her history includes working on iconic major events such as Midsumma Festival, Hanging Rock Concert Series, Australian Open, Melbourne Fashion Festival, Laneway Festival, Soundwave Festival, Melbourne International Comedy Festival, and the Royal Melbourne Show. She's also worked on shows and tours with headliners as varied as Bliss N Eso, Bruce Springsteen, Taylor Swift, Ed Sheeran, Leonard Cohen, Midnight Oil, Slipknot, Stone Sour, as well as countless independent Aussie artists.
Still working out in the industry alongside her role at JMC, Tania is super passionate about supporting students to use their studies to develop real-industry projects and businesses, so they can start their journey into the wide wonderful world of the entertainment industry, even before they have finished their degree.
Tania Wilson
Tania has worked in a diverse range of roles throughout her 25+ years in the music and events industry. From development and planning through to production and delivery of events, both boutique and major; in both independent artists and nightclub publicity, branding and marketing; out on national and international touring through the USA and Europe; and in independent artist management; to name a few areas of her career, she brings the breadth of skills learned throughout the years, to every class and to support every student at JMC.
Her history includes working on iconic major events such as Midsumma Festival, Hanging Rock Concert Series, Australian Open, Melbourne Fashion Festival, Laneway Festival, Soundwave Festival, Melbourne International Comedy Festival, and the Royal Melbourne Show. She's also worked on shows and tours with headliners as varied as Bliss N Eso, Bruce Springsteen, Taylor Swift, Ed Sheeran, Leonard Cohen, Midnight Oil, Slipknot, Stone Sour, as well as countless independent Aussie artists.
Still working out in the industry alongside her role at JMC, Tania is super passionate about supporting students to use their studies to develop real-industry projects and businesses, so they can start their journey into the wide wonderful world of the entertainment industry, even before they have finished their degree.
Nigel Tucker
An entertainment industry professional with over 20 years’ experience, Nigel specialises in Artist Management for developing and established recording artists. He has personally managed the careers of numerous recording artists from superstar DJ’s and 10 piece funk bands to pop, commercial and indie-alternate rock acts.
Nigel has planned, organised & managed many National & International tours, including to Japan, South-East Asia, Europe & Eastern Europe. Artists managed have performed at all major local festivals including Big Day Out (Australia & New Zealand) Splendor in the Grass and Homebake.
Some career highlights include: - No1 on US Billboard Dance Chart, No 1 National Charts, Top 5 in Japan, Gold Records, numerous ARIA nominations & international support tours including supporting Prince, Moby, Roy Ayres and Jarvis Cocker. Nigel currently consults to establishing entertainment businesses, record labels & venues.
Nigel Tucker
An entertainment industry professional with over 20 years’ experience, Nigel specialises in Artist Management for developing and established recording artists. He has personally managed the careers of numerous recording artists from superstar DJ’s and 10 piece funk bands to pop, commercial and indie-alternate rock acts.
Nigel has planned, organised & managed many National & International tours, including to Japan, South-East Asia, Europe & Eastern Europe. Artists managed have performed at all major local festivals including Big Day Out (Australia & New Zealand) Splendor in the Grass and Homebake.
Some career highlights include: - No1 on US Billboard Dance Chart, No 1 National Charts, Top 5 in Japan, Gold Records, numerous ARIA nominations & international support tours including supporting Prince, Moby, Roy Ayres and Jarvis Cocker. Nigel currently consults to establishing entertainment businesses, record labels & venues.
Dale Prinsse
Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.
Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.
Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.
Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.
Dale Prinsse
Dale is a bassist and touring musician in Caligula’s Horse, lighting designer, audio engineer, tour manager, videographer and photographer, as well as a Ph.D. candidate at the Griffith University Conservatorium. His studies include a fascination with sociology, particularly Artificial Intelligence music and its effects on consumption, production, and creativity in popular music.
Touring through continental Europe, Latin America, and North America, and Australia throughout the past decade with bands such as Opeth, Dead Letter Circus, Cog, Tesseract, Monuments, Osaka Punch, Circles, and so on, he has developed a breadth of experience in live popular music.
Caligula’s Horse have received many accolades in progressive metal spheres, with their 2015 album ‘Bloom’, ‘In Contact’ (2017), and 2020 release ‘Rise Radiant’ released under InsideOut (Sony Music), charting as high as #16 on the Australian Arias and receiving an award for Bloom at the QMAs.
Dale’s understanding of local, international, and festival music scenes as well as many facets of contemporary experiences as an artist enables him to provide unique perspectives in his style of teaching. He encourages participation and facilitates engaging conversations that cater to individual student outcomes, and understands that each person has their own trajectory in the music industry.
Ben Steer
Ben has been in the Entertainment & Music industries for yes, a very long time. Both as an experienced practitioner in touring, labels, music publishing, artist management, concert and venue promoter, marketing and A & R and also a lecturer at many institutions but most notably JMC Academy, where he has been teaching for the past 15 years.
He started out at CBS Records (later known as Sony Music) then onto various senior management positions with EMI Records, Warner Music then into working for many years with INXS management. Which he states is "probably the highlight of my music career, having the opportunity to work on all aspects of that extraordinary bands recorded material and world tours".
His own management interests included looking after the careers of DIG (Hip Hop & Jazz) Margaret Urlich (contemporary pop) Melinda Schneider (country) and Jane Rutter (classical). He has set up music publishing companies, tour managed many international acts and was lucky enough to work on three Big Day Outs in New Zealand.
He joined JMC Academy way back and became the Head of Department for the Music Business Department (later Entertainment Business management). He honed his skills in teaching by attending UTS and doing a number of post graduate studies in Higher Education, teaching and learning.
He currently runs a booking agency in Newcastle, a live streaming fortnightly music TV show as well as conduct music business workshops in Newcastle.
Ben Steer
Ben has been in the Entertainment & Music industries for yes, a very long time. Both as an experienced practitioner in touring, labels, music publishing, artist management, concert and venue promoter, marketing and A & R and also a lecturer at many institutions but most notably JMC Academy, where he has been teaching for the past 15 years.
He started out at CBS Records (later known as Sony Music) then onto various senior management positions with EMI Records, Warner Music then into working for many years with INXS management. Which he states is "probably the highlight of my music career, having the opportunity to work on all aspects of that extraordinary bands recorded material and world tours".
His own management interests included looking after the careers of DIG (Hip Hop & Jazz) Margaret Urlich (contemporary pop) Melinda Schneider (country) and Jane Rutter (classical). He has set up music publishing companies, tour managed many international acts and was lucky enough to work on three Big Day Outs in New Zealand.
He joined JMC Academy way back and became the Head of Department for the Music Business Department (later Entertainment Business management). He honed his skills in teaching by attending UTS and doing a number of post graduate studies in Higher Education, teaching and learning.
He currently runs a booking agency in Newcastle, a live streaming fortnightly music TV show as well as conduct music business workshops in Newcastle.
FAQs
Yes, while the content covers a range of arts management areas, there is a large focus on events, touring and festivals. In fact, the wide range of operational, business and marketing skills you are taught can be applied to a wide range of careers and the running of any business but would be particularly useful for event management.
No, our courses are hands on and practical. Students are required to attend classes to receive ongoing mentorship, learn new skills and work with the equipment provided. We do encourage our students to use online study resources, however our courses would not be as immersive as they are without the practical component.
Our degree offers many similar units of study, however, it is focused specifically on the entertainment and creative industries, as opposed to a university business degree which would cover business management skills across all industries. Our course therefore, has a more specialised outcome with a great emphasis placed on practical application and internship opportunities.
Yes. The JMC Academy is registered and regulated by the Tertiary Education Quality and Standards Agency (TEQSA) which is Australia’s independent national regulator of the higher education sector, both public and private.
As the entertainment management industry is ‘people oriented’, there is a focus on presentations, but you will also do things like business and marketing plans, event manuals, tour and festival schedules, and other theoretical assessments such as essays.
JMC Academy is broadly recognised and accredited:
- Registered Higher Education Provider.
- Accredited by the Tertiary Education Quality and Standards Agency (TEQSA)
- Registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).
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Regulated by the Australian Skills Quality Authority (ASQA).
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Member of the Independent Tertiary Education Council Australia (ITECA).
- Nationally recognised within the Australian Qualifications Framework.
Our strong industry links also ensure that JMC Academy qualifications are recognised within the creative industries.