22
Dec
How Animation and Music have won the 2016 Christmas Ad Battle

At this festive time of year, Christmas adverts are rife, especially in the UK. We’ve looking into some of the top adverts this year that bring together some of the most creative aspects of the industry that we teach right here at JMC Academy, including Songwriting, Animation and Film Production. 

If you are unaware of the battle of the Christmas adverts in the UK, they often happen between department store chains and food retailers, and get bigger and better every year. This year, there has been a large focus on Animation, so we delve in to have a look what they’ve brought. 

Which is your favourite? Vote now to the right of this page!

Sainsbury’s

Well known actor, presenter of American show 'The Late Late Show' and Carpool Karaoke legend, James Cordon takes the stage for this musical Animation. Pulling on the heartstrings of viewers, food chain Sainsbury’s focus on the desire to be with family at Christmas time. Don’t miss the behind-the-scenes video which delves into how exactly they created this Animation master-piece. 



Behind the Scenes


John Lewis

Department store John Lewis has had perhaps one of the biggest hits for Christmas Adverts this year introducing Buster the Boxer dog. Always a smart idea bringing animals into the adverts. 

Waitrose

With the improvement especially of HairWorks Animation, we are seeing a lot more Animated animals being added to the mix, demonstrated in this food retail stores story of the traditional robin flying home for Christmas. 

Aldi

Working perhaps off the back of Blockbuster Hit ‘Sausage Party’, Aldi has instead opted to base their advert on an Animated Carrot – Kevin.

 

Heathrow Airport

Closely linking to well known character Paddington Bear, Heathrow has also based their Christmas advert on the idea of ‘coming home’, focusing on two bears as they take flight back to the UK. 



Nomatter which advert you may chose as your favourite, I think it is safe to say that this year, Animation has definitely won in the battle of Christmas Ads.

Find out more about studying Animation at JMC Academy, or check out our other creative courses available. 

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