See the world differently...

Technology is moving fast and society is changing with it. If you’re passionate about all things visual and the impact design has on people and culture, this course is for you.

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Design at JMC provides you with the tools and skills you need to create innovative solutions in an ever-evolving world of interactive media. You’ll discover the true power of visual communication and storytelling, learn the processes behind creative problem solving, and explore ways to create better experiences for people in physical, digital and virtual spaces.

The Design course equips you with a deep understanding of core design principles, the design thinking process, and the technical skills required for you to apply what you’ve learned across a variety of platforms and media. You’ll be taught how to tackle projects in visual, spatial, interactive, experience and human-centred design.

Courses Available in Design

Bachelor of Design (Visual Communication)
Duration: 6 Trimesters (2 Years, Full Time)
Upcoming Intakes: February 2021 | June 2021 | September 2021
Click here for Fee Information, Entry Requirements and How to Apply

Diploma of Design (Visual Communication)
Duration: 2 Trimesters (6 Months, Full Time)
Upcoming Intakes: February 2021 | June 2021 | September 2021
Click here for Fee Information, Entry Requirements and How to Apply.



Click here to view the course guide Click here to request a brochure

Why study Design at JMC?

  • Design for the future! This course takes Vis Comm to a whole new level
  • Agency studio-setup for collaboration and inspiration
  • Intern with major companies
  • Study abroad in Japan or the Netherlands
  • Work on real projects for your community or society
  • Become a student member of AGDA and receive a complimentary Creative Cloud licence
  • Learn from industry guest lecturers and hear from experts at regular masterclasses

At our last online open day, we caught up with some design students to chat about their experience - check out how it went!

Gear + Technology

We take design seriously at JMC; our classes are constantly updated with industry standard tech and the latest software out there. From Day One, you’ll attend classes setup in studio-like environments and have access to a range of equipment– Wacom graphics tablets, HTC Vive VR tech, 3D printers and DSLR cameras– that allows you to experiment and design to your heart’s desire. You’ll also receive a complimentary Adobe Creative Cloud license for your personal computer; this gives you access to all of Adobe’s apps and software including Photoshop, Illustrator and After Effects… 

View our facilities

Sydney Campus | Melbourne Campus | Brisbane Campus


Internships are the perfect opportunity for students to gain hands-on experience and learn how the industry really operates. At JMC we have a dedicated Internship Program which provides students the opportunity to work in real-life industry roles at reputable organisations during their course.

Undertaken as a credited course unit, you’ll be given the time to gain invaluable experience in your chosen field and make new contacts - all while gaining credits from the experience. Our Internship Program to date has successfully also led to paid freelance opportunities and to career progression post-graduation. 

Here are just a few of the incredible companies our students are interning at:

  • MTV
  • Universal Music Australia
  • Foxtel
  • Pozible
  • Mixdown Magazine
  • Vevo
  • Austero
  • Kiss FM
  • Animal Logic
  • Seven Network
  • Hidden Sydney
  • Channel 10
  • Viskatoons
  • Liquid Animation
  • Cutting Edge Studios
  • Alt VFX
  • Studio 301
  • Live Ideas
  • Brain Studio
  • ARN
  • Nikelodeon
  • Inventor
  • Mirk
  • Street Science
  • Elastic Studios
  • AdCreators
  • Ministry of Sound
  • Mountain Sounds Festival
  • Cobbstar Productions
  • PWR VR Game Design
  • 3MBS Radio
  • Ditto Music
  • The Base Recording Studios
  • Immersive Video
  • Minus 18
  • Jigsaw
  • Great Big Events
  • RedBean Productions
  • The Voice Plant
  • JuicedTV
  • Penske Commercial Vehicles
  • Airlock Studios
  • Luna Audio
  • AT Professional
  • Commonwealth Games
  • Twisted Pair
  • TMRW
  • Messiah Studios
  • Slate VFX
  • Red Cartel
  • Vivid VR Project
  • Yours & Owls
  • Hub Artist Services
  • Top Dog Group
  • TEN Network
  • Princess Pictures
  • Music Victoria
  • 3MISS
  • Riffs and Licks Music 60
  • Khemistry
  • Brisbane Convention and Exhibition Centre
  • Acoustic Technologies
  • Continous Music
  • FBI Radio
  • Damien Gerard Studios
  • Main Street Studios
  • The Guitar Gym
  • Tall Poppy Studios



Diana Ayoub
Head of Department (Sydney)

Bachelor of Arts in Graphic Design, Multimedia emphasis
Master of Design in Graphic Design
Master of Design in Digital Media

Diana is the Head of Department for Design (Visual Communications); she started with JMC Academy in January 2017. She is a digital designer with wide industry and academic experience. With a variety of successful projects under her belt - including websites, brand identity, digital illustration and motion graphics - Diana is always looking for new challenges and inspiration. Diana has a special interest in human-centered design and interactive media and enthusiastically follows current trends, incorporating them into classroom learning to create engaging experiences that motivate and prepare students for the industry.

Jodie Heenan
Head of Department (Melbourne)

Bachelor of Technology, Computer Science (Monash University)
Master of Multimedia, Design & Animation (Swinburne University)
Postgraduate Diploma of Teaching and Learning in Higher Education (Edinburgh Napier University, UK)

"Jodie started her career in visual effects and animation, working in commercial television and feature films. She then redirected her career towards the advertising industry and launched a successful full-service production company. Here, Jodie fell in love with storytelling through design. Working as a creative director, she focused her skills to create award-winning branded content for local, national and global campaigns. 

Jodie has also been awarded government art grants to peruse personal creative projects. This has enabled her to work with councils on a variety of large-scale art installations and design exhibitions over the years. 

With a passion for academia, Jodie has always maintained involvement in teaching and mentoring undergraduate and postgraduate programs at various educational institutes across Melbourne. Jodie brings industry experience, technical skills and design thinking to the classroom, to create engaging experiences and prepare students for the creative industries

Alan Chen

Alan is an illustrator, filmmaker, designer, writer, and academic. He has been fascinated with story, art and people since childhood. Over the last 22 years, he’s been on a quest to bring these passions together, and use them to help others tell their own stories. From working on feature films and designing visual strategies to developing creative courses, he has spent most of his life dedicated to practising and teaching the creative process. In his most recent role, he was the story and visual communication lead at one of Australia’s most regarded strategic design consultancies, where he lived and breathed strategic design, pushing the boundaries of creative innovation. Now, Alan runs his own visual storytelling company, Sh8peshifters. 

Andrew Barnum

Master of Arts (Research) – University of Technology Sydney
Associate Diploma in Art (Graphic Art) – Royal Melbourne Institute of Technology

Andrew Barnum is a Designer, Educator and Artist and continues to work on projects and in contexts that synthesise his experience and inspiration as a creative practitioner. In Design he is the chief creative officer of Social Design Action consultancy Peopleness, which is human-centered design focused. In education he is a PhD candidate at UTS researching the potential dislocation between Australian song, cultural identity and place in the digital age, and is course author and lecturer in the Bachelor of Design at JMC Academy in Sydney.

As an artist his passion is songwriting and painting with independent releases on iTunes and Spotify as Andrew Barnum and Vitabeats, with a new project under the moniker of Memory Collective. His most recent paintings are a series of colour field investigations in Australian ‘colours in common.

Richard Lewis

Richard Lewis likes ideas. The things that make whatever we create, ‘us’, and which stand apart from any technical skills we may have acquired.
Half designer, half musician, Richard has been designing for more than thirty years, specialising in the areas of editorial, music and theatre. He loves conceptual approach, typography, photography, colour use…doesn’t everyone?
Richard is currently teaching DES202 ‘Typography in Layout’. 
(Photo taken during COVID19 lockdown. He doesn’t know if he’ll keep the beard).


Everyone that comes to JMC has their own vibe and their own flavour. You see it come out in the work they produce and I feel like the lecturers appreciate that everyone has their own personal taste.

Stephen Abboud, Design Alumni

Darren Ho

Whilst studying Darren interned and work for Inventor, an end-to-end product development company, as a visual designer and marketing strategist. Post graduation Darren has moved to Tobias, a well respected design consultancy based in Manly, working as a Visual Communicator, striving to enrich the communication of ideas through a visual lens.


Anthony Abade

Anthony is currently a designer for Accent Group which owns companies such as hype, platypus, vans and subtype. He works on The Athlete's Foot brand as 2nd in charge of design doing everything from small local jobs to campaigns that span across Australia and New Zealand. He is also running his own digital agency, Get Noticed Media, at the same time doing websites, branding packages, social media and digital signage.

Read more about our alumni, as well as some of our top tip articles and industry advice here.