Credit Points: 6
Trimester 1

The purpose of this introductory unit is to explore entertainment history and the implications of key industry questions such as: How has the notion of entertainment evolved? What impact has the evolution of technology had on shaping entertainment history? How influential were the civil, cultural, political events of the past on our industry? and who were the people behind the scenes that influenced what we consider to be entertainment? This unit will provide the broad context that underpins key historical moments that have helped shape popular culture as we know it today. By identifying and discussing a wide range of key players, events and technologies that have shaped entertainment, students will explore the evolution of contemporary entertainment since 1945. Students will work individually and in groups to research and analyse how the broad nature of the Entertainment industry has evolved internationally and in Australia throughout history.

Credit Points: 6
Trimester 2

This unit introduces contemporary marketing practices as applied to the creative industries and the challenges faced when commercialising entertainment products and services.

This Entertainment Marketing unit will supply students with overall theoretical knowledge of the process of marketing and its importance to the success of entertainment businesses.

Students will analyse marketing information from established entertainment businesses to complete a range of activities related with branding, positioning, and loyalty. To enable further learning, students will experiment with social media practices and analyse the marketing mixes of entertainment businesses.

Credit Points: 6
Trimester 1

This unit introduces students to digital content creation as part of the overall knowledge of content marketing. Students will identify what makes an appropriate story for specific target market and how to apply that into different content formats and distribution channels.

Students will be learning/using different types of software and will also learn valuable content production skills that can be transferred into diverse projects, businesses, and marketing departments.

Credit Points: 6
Trimester 2

This unit introduces students to the fundamental principles and theories of talent development and A&R. Students will assimilate the concepts of talent scouting, discovery and development and will learn to develop strategies for improving skills, knowledge, and appeal as applied to talent being developed. Students will be introduced to different ways to constructively contribute to both creative and strategic talent development concepts, and learn to interpret data and informational evidence to elevate their talent’s work. Students will learn to be productive by continuing to develop an understanding of A&R activities and how to leverage creativity to showcase their talent.

Credit Points: 6
Trimester 1

This unit will introduce students to basic microeconomics and the varied career opportunities within the entertainment industry. This unit provides grounding for fundamental concepts for further learning in later units. This unit allows students to analyse the range of careers available in the industry as well as some of the standard practices in other diverse sectors. It introduces accepted professional standards in various settings and identifies the knowledge and skills required to function within them. The unit also develops academic skills of research, independent learning and effective written communication through specific content and assessment processes.

Credit Points: 6
Trimester 2

This unit introduces students to copyright principles as it broadly applies to musical, literary, dramatic and artistic works and the functions and responsibilities of publishers and publishing companies. Areas relating to the application of copyright and the workings of publishing are considered. This unit also introduces foundational understanding of music publishing contracts. This unit provides key principles of publishing and will enable students to familiarise with legal parameters of copyright and to apply business principles to music, film and entertainment publishing ventures in traditional and digital contexts.

Credit Points: 6
Trimester 1

This practical unit enables students to learn the basics of how to manage a stage at a live event and interpret event related documentation. Students will also be introduced to event technologies including; basic live sound, lights, and show running software. By the end of the unit students will be able to identify the qualities that are needed to be an effective stage manager. The students will have the chance to apply these qualities and knowledge to a live event. Students will also be able to self-analyse and reflect upon their experience regarding the importance of the role of the stage manager and its functions.

Credit Points: 6
Trimester 2

This unit builds upon the knowledge and skills learned in trimester one Stage Management unit and broadens the focus to encompass an entire entertainment production. This unit works as the foundation of project management which will be built upon and applied throughout the bachelor’s degree. Students will be equipped with the ability to create and use production documents, tools, and programs in order to conceive, design and deliver a live event from pre-production through to execution.