AGDA PRESENTS: HOW TO RUN A DAMN GOOD BRAND PROJECT

We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond.

Whether you’re doing it for yourself, your work, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after.

But it doesn’t have to be like that. Running a brand project can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than launching a new brand to market and watching the amazing difference it can make.

In this 2.5-hour class, presented by AGDA, you will be taken on a tightly compact run-through of the multiple components of a typical branding project falling under 4 main stages.

Conducting Discovery
• Brand Audit
• Competitor Research
• Site Visits
• Data Analysis
• Stakeholder/Customer Interviews
• Benchmarking

Running a Strategy Workshop
• Aims and Objectives
• Set Up and Agenda
• Facilitation
• Tools and Materials
• Exercises and Techniques

Writing a Brand Framework
• Aims and Objectives
• Content and Structure
• Framework Presentation
• Format and Documentation

Creating a Brand Identity
• Visual Identity Design
• Verbal Identity Development
• Concept Presentations
• Style Guides, Assets and Design Systems
• Brand Rollout and Launch

Perfect for:

• Designers
• Brand Strategists
• Brand Copywriters
• Marketers
• Comms Team Members
• Brand Managers
• Social Media Managers
• Business Owners/Operators

Sydney
Saturday, 15th February
JMC Academy, 561 Harris Street, Ultimo
9.30am to 12pm

Tickets single session:
Members $45
Public $65
Students $45

20% Discount for people purchasing and attending both workshops

Members $70
Public $100
Students $70

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