Digital design is a rapidly growing industry with freelance and full time jobs opening up all the time.
So as a JMC Academy Digital Design student or graduate, how can your portfolio stand out from the rest? Here are our top tips to get you the job.
Select your work carefully
Don’t just throw all of your work in to the portfolio. One piece of bad work can undermine an entire portfolio, demonstrating a lack of taste for only the best quality, so select pieces which best indicate your talent.
Choose your path
While you may have done some good work for previous clients, if it isn’t the type of work or style you would like to be doing in the future, consider not including it, or placing more emphasis on the work you have done that leads more towards the direction you want to go in. Although it is good to show diversity, you want to focus on appealing to the clients that would have work you would be really excited about completing.
Show the story
Each piece of work within your portfolio will have a story of how it came about. Who commissioned it, what was their aim and how did you approach this? What changes did they ask for and how did you find the solutions to this? This way, the interviewer can get a real sense of how you would work throughout the process, rather than just an end result. Don’t be afraid to show your workings along the way, as these can help explain your decisions ( or a clients) for a certain look or feel.
Show at least one piece of work in the environment it was meant for. If you designed a mobile app, show an image of this app on a phone.
Make it personal
Not all of the pieces you show have to be commissioned work. Show your abilities through demonstrating what approach you would take for an existing product or brand. This shows that, not only are you passionate about your work, but really demonstrates your talent when you are free from the constraints of clients. We would advise however to stay away from already strong branding. Try a local store or a company you feel does not currently show a strong brand.
Tell your story. Show your passion and give a summary of your professional background. Be careful not to make this too long as you want them to focus on your talent and work, not your pet cat.
Best of luck!
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