Our Entertainment Business Management degree is perfect for entrepreneurs, providing a solid foundation in business principles that is current, adaptable and creative.
Alexander Neumann graduated from JMC Academy’s Brisbane campus in 2015 and has since started his own business. We caught up with him recently and he shared great advice to people wanting to start their own business.
Congratulations on starting your own business in Sweden! How did it start?
I was introduced by a friend’s sister to the business concept. Long story short, she wanted to become a model and asked me to help her out. That’s how 7 Continent Management was born and our drive is influenced by our passion for grooming individuals into high-profile clients.
I saw the raw talent and passion in Medina (17 y/o) and roughly 6 months ago we started working with her towards the same goals. Since then, she has been announced as the first runner-up representing Kosovo in Miss Universe and was crowned as Miss Albania 2016. She is currently competing in Queen of the Runway Sweden 2017.
The key to success is to have a good team around you. That’s why 7CM has carefully chosen experts in fields such as law, coaching and marketing to collaborate with and make it happen.
Have you been able to apply what you’ve learned at JMC?
Most definitely: especially the business and marketing-related subjects. When I came back to Sweden I helped my friends launch Café Naomi. We brainstormed for hours and hours on how to best brand and introduce the Arabic Meze food in the Swedish market. But we were all over the place with different ideas. So I broke down the concept and started writing a Feasibility Study and a Business Plan (as I learned at JMC).
The outline helped clarify our goals and how we were going to meet them.
Then we worked on the branding. I reckon it is important to have a story to tell and that should also be the focus in the promotional campaign: this is also something I learned at JMC! To build trust around the brand, we put it all together in a Social Media Plan and started promoting. They did a return on the 40,000 AUD investment after only 4 months! What does that tell you?
A similar process has gone into building the 7 Continent Management business and our client’s success. What I learned at JMC has been so foundational to starting a business.
What was one highlight of your time at JMC?
It was always when the tutors shared their own or colleagues’ experiences of failures and highlights. They applied a holistic approach to the lectures and did not exclusively focus on either theory or practice: there was a good balance to be able to understand both sides.
What advice would you give to students who want a career in the entertainment industry?
Do you know what you want to do?One of my tutors said ‘It is as valuable to know what you DON’T want to do as to know what you DO want to do.’
Get yourself an internship in whatever field and volunteer weekends with events. Just try out different jobs and you will find out what suits you and what doesn’t.
Network, network and network. Show your passion and interest. Work on your elevator pitch. Attend industry seminars, and if you can’t afford the ticket, volunteer as I did. You’ll meet heaps of interesting people working in the industry. But beforehand, research the people you want to get in touch with and don’t be afraid to talk to them. They are just like you and me.
Also, be professional, because everyone knows everyone in the industry ;-)
Do you want to build your own business? Do your assignments on the business idea and if you don’t know, do it on something you are currently enjoying reading about. Gather and save as much information as possible from the classes. You won’t have time to dig into it all during a trimester, however, there will be time after graduation. Then research even more!
Lastly, don’t be afraid of mistakes, learn from them.
Follow Alexander’s business here.
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