23
Apr
BACK FROM THE BOLLYWOOD HEARTLAND: India

JMC Academy Sydney lecturer Antony Waddington recently visited Mumbai, Bollywood’s heartland, to deliver talks and represent JMC at significant creative industries events.


Antony says, ‘It was an exciting opportunity to deliver the recent one-day Indian workshop in Mumbai for JMC Academy and The Advertising Club. The day's content engendered enthusiastic and informed interaction from the participants. A case study on Australian advertising maverick Dave Droga prompted much discussion regarding Dave's much lauded 'new-world' approach that ties in events, new media, film/television and the music industry. A segment on pitching, which is also presented at JMC as part of the degree, seemed the most popular section of the day. Devraj Sanyal, Managing Director of Universal Music - South Asia, also spoke: he focused on Indian content being delivered to international markets, largely from a music perspective.’

Antony also represented JMC Academy on a panel at the FICCI FRAMES convention, India’s key media and entertainment sector trade event. The convention regularly draws the ‘who’s who’ of the industry from the region and beyond, with an expected attendance of up to 3000 media and entertainment professionals.

‘It was a terrific opportunity to hear how other institutions from Canada to New Zealand are structuring their training,’ Antony says.

Later in the week, Antony visited the Whistling Woods International Institute of Film, Fashion and Media to speak to students about film making in drama and documentary genres. The trip concluded with a dinner to foster dialogue between Australian creative industries practitioners and their Indian counterparts. This was hosted by the Australian Consul-General, Mark Pierce, and guests included Kim Dalton, Chair of the Asian Animation Summit.

Antony is a lecturer at the JMC Academy Sydney campus in the fields of Entertainment Business Management and Film and Television Production. In 2011 he developed and produced the multi-award winning feature adaptation of Patrick White’s novel, The Eye of the Storm (starring Geoffrey Rush, Charlotte Rampling and Judy Davis). Antony has worked as a producer with Paper Bark Films on training films and music videos for Sony Music, SEA, EMI and Mushroom Records. He has several features and documentaries in development.