The Industry

Worldwide growth in the accessibility, quantity, quality and production of popular music and events has impacted upon the demand for commercially astute and confident managers.

Further industry changes relate to the distribution channels through which music is sold. The record industry is increasingly shifting from ‘hard copy‘(CDs and DVDs) towards an increase in electronic transfers, impacting upon the need for employees to become skilled in databasing and web buyer analysis.

Australia’s growth in the popularity and quality of local artists has also had a significant impact on the demand for work in related fields. The Australian Record Industry Association (ARIA) recently recorded a 26% increase in the sale of Australian recordings, bringing the industry value to just under $200 million.

Given the rapid evolution of this industry, the responsibilities of an entertainment business manager have become as varied as the needs of the artists themselves. Consequently, training in this area requires a broad understanding of both theoretical and situation based issues. From the negotiation of terms within a contract and database segmentation, to the selection of stylists and management of the press, the responsibilities of an effective manager are diverse.

Want to be an Entertainment Business Management Student?

In recognition of the range of skills and knowledge required to be an effective manager, the JMC Academy’s Entertainment Business Management courses are oriented first and foremost, towards building sound business skills within the context of the music and entertainment field. So comprehensive are the business practices taught within these courses, they may be applied to the successful running of any business.

Students are provided with a solid grounding in the fundamentals of commerce, copyright, accounting, economics, marketing, and law. Additional modules include artist development, the preparation of press releases and contracts, and the organisation of rehearsals and recording schedules.

Students are also taught the fundamentals of total event management including the coordination of budgets, venue selection and the development of publicity and booking schedules.

The Entertainment Business Management courses include a large scope for students to immediately exercise their practical skills through demonstrations and role-playing. They are required to integrate their knowledge and abilities with the talents of students from other departments such as those from Popular Music and Performance. Throughout the course of their studies, they are required to manage these artists through the production of press releases, video clips, contracts and event booking schedules.

 

Why is this Course unique?

• The JMC Academy's courses focus on turning students into confident players in a competitive business arena by training them to have an understanding of all aspects of the industry.
   
• Our students benefit enormously from an exceptional blend of extensive teaching experience and well-developed units, encompassing the very latest trends and changes. This allows graduates to seek employment in a broad range of areas, both within and external to, entertainment business management including the areas of marketing, sales and exports.
   
• Students graduate with the ability to pursue their individual interests whether that be as an owner of their own business, or working with a record company, music publisher, booking agent, event manager, or tour or artist management company.

What Career will this course prepare me for?
 

There are numerous opportunities for creative, educated and driven people to forge careers in this new and changing entertainment business environment. Young people stand to benefit from this evolution by using new technologies and new ideas to sell music.

Graduates may seek employment with:

• booking agents
• artist management companies
• event management companies
• record companies
• merchandising firms
• promotional companies
• music publishers
• film and television stations
• live music venues and theatres
• recording studios
• promoters
• Legal/Music Licensing and Copyright
• accounting firms
• public relations firms.

Specific roles may include:

• Artist manager
• business manager
• booking agent
• promoter
• event manager
• licensing agent
• promotions director
• label manager
• A&R manager
• sales director
• media director
• copyright/royalties manager
• licensing manager
• production music manager
• performance promotions manager
• writer services manager
• print music manager.

Entertainment Business Management Courses

• Diploma of Entertainment Business Management
• Associate Degree of Entertainment Business Management
• Bachelor of Entertainment (Business Management)

Course Structure

All units of study for the Diploma, Associate Degree and Degree programmes are delivered on JMC Academy premises and are attainable at the following levels:

Diploma

• Based on full time status, students complete the programme in 2 semesters or 1 Academic Year (36 weeks).

Associate Degree

• Based on full time status, students complete the programme in 4 semesters or 2 Academic Years (72 weeks).

Bachelor Degree

• Based on full time status, students complete the programme in 6 semesters or 3 Academic Years (104 weeks