Entertainment Business Management
Entertainment Business Management Department - STUDENT PERSPECTIVE |
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Entertainment Business Management |
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The Industry
Worldwide growth in the accessibility, quantity, quality and production of popular music and events has impacted upon the demand for commercially astute and confident managers.
Further industry changes relate to the distribution channels through which music is sold. The record industry is increasingly shifting from ‘hard copy‘(CDs and DVDs) towards an increase in electronic transfers, impacting upon the need for employees to become skilled in databasing and web buyer analysis.
Australia’s growth in the popularity and quality of local artists has also had a significant impact on the demand for work in related fields. The Australian Record Industry Association (ARIA) recently recorded a 26% increase in the sale of Australian recordings, bringing the industry value to just under $200 million.
Given the rapid evolution of this industry, the responsibilities of an entertainment business manager have become as varied as the needs of the artists themselves. Consequently, training in this area requires a broad understanding of both theoretical and situation based issues. From the negotiation of terms within a contract and database segmentation, to the selection of stylists and management of the press, the responsibilities of an effective manager are diverse.
Studying at the JMC Academy |
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Want to be an Entertainment Business Management Student?
In recognition of the range of skills and knowledge required to be an effective manager, the JMC Academy’s Entertainment Business Management courses are oriented first and foremost, towards building sound business skills within the context of the music and entertainment field. So comprehensive are the business practices taught within these courses, they may be applied to the successful running of any business.
Students are provided with a solid grounding in the fundamentals of commerce, copyright, accounting, economics, marketing, and law. Additional modules include artist development, the preparation of press releases and contracts, and the organisation of rehearsals and recording schedules.
Students are also taught the fundamentals of total event management including the coordination of budgets, venue selection and the development of publicity and booking schedules.
The Entertainment Business Management courses include a large scope for students to immediately exercise their practical skills through demonstrations and role-playing. They are required to integrate their knowledge and abilities with the talents of students from other departments such as those from Popular Music and Performance. Throughout the course of their studies, they are required to manage these artists through the production of press releases, video clips, contracts and event booking schedules.
What makes this Course Unique |
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Why is this Course unique?
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The JMC Academy's courses focus on turning students into confident players in a competitive business arena by training them to have an understanding of all aspects of the industry.
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Our students benefit enormously from an exceptional blend of extensive teaching experience and well-developed units, encompassing the very latest trends and changes. This allows graduates to seek employment in a broad range of areas, both within and external to, entertainment business management including the areas of marketing, sales and exports.
- Students graduate with the ability to pursue their individual interests whether that be as an owner of their own business, or working with a record company, music publisher, booking agent, event manager, or tour or artist management company.
Careers in the Industry |
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What Career will this course prepare me for?
There are numerous opportunities for creative, educated and driven people to forge careers in this new and changing entertainment business environment. Young people stand to benefit from this evolution by using new technologies and new ideas to sell music.
Graduates may seek employment with:
- booking agents
- artist management companies
- event management companies
- record companies
- merchandising firms
- promotional companies
- music publishers
- film and television stations
- live music venues and theatres
- recording studios
- promoters
- Legal/Music Licensing and Copyright
- accounting firms
- public relations firms.
Specific roles may include:
- Artist manager
- business manager
- booking agent
- promoter
- event manager
- licensing agent
- promotions director
- label manager
- A&R manager
- sales director
- media director
- copyright/royalties manager
- licensing manager
- production music manager
- performance promotions manager
- writer services manager
- print music manager.
Courses Available |
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Entertainment Business Management Courses
- Diploma of Entertainment Business Management
- Associate Degree of Entertainment Business Management
- Bachelor of Entertainment (Business Management)
Course Outline |
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| Diploma of Popular Music and Performance - |
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| Associate Degree of Audio Engineering and Sound Production - |
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| Bachelor of Creative Technology (Audio Engineering and Sound Production) - |
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CODE | SUBJECT |
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| EBM 201 | Entertainment Since 1945 |
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| EBM 202 | Professional Communications |
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| EBM 203 | Introduction to Entertainment Business Principles |
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| EBM 204 | Practicum I |
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| EBM 205 | Marketing Entertainment |
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| EBM 206 | Accounting Fundamentals |
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| EBM 207 | Copyright and Publishing |
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| EBM 208 | Practicum II |
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| EBM 301 | Recording and Distribution |
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| EBM 302 | Entertainment Industry Financial Management |
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| EBM 303 | Entertainment Management: Theory and Practice |
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| EBM 304 |
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| EBM 305 | Integrated Promotions for the Entertainment Industry |
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| EBM 306 | Merchandising and Production |
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| EBM 307 | Events/tour and Performance Management |
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| EBM 308 | Practicum IV |
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| EBM 401 | The Reinvention of 'Cool' |
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| EBM 402 | Entrepreneurship and Sales Management |
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| EBM 403 | Senior Seminar |
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| EBM 404 | Strategic Management I (Integration II) |
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| EBM 405 | International Marketing |
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| EBM 406 | International Trade and Entertainment |
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| EBM 407 | E-Business |
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| EBM 408 | Strategic Management II (Integration II) |
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JMC Course Structure |
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Course Structure
All units of study for the Diploma, Associate Degree and Degree programmes are delivered on JMC Academy premises and are attainable at the following levels:
Diploma
- Based on full time status, students complete the programme in 2 semesters or 1 Academic Year (36 weeks).
Associate Degree
- Based on full time status, students complete the programme in 4 semesters or 2 Academic Years (72 weeks).
Bachelor Degree
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Based on full time status, students complete the programme in 6 semesters or 3 Academic Years (104 weeks

