Imagine watching thousands of people go crazy at a gig you have produced, or helping an artist you represent make it big. Subsequent to the evolution of digital technologies and social media, the barriers for success have been lowered, providing opportunities for people to shape their own career in the music and entertainment industries.
In response to the diverse needs of this fast-growing industry, this course empowers students to be flexible and adaptive to opportunities, and provides them with business skills that are transferable across the broad range of music and entertainment related fields. This specialised course focuses on developing students into confident leaders in this vibrant arena.
Diploma of Entertainment Business Management
In order to know where you are heading as a creative industry manager, a fundamental understanding of the key entertainment business sectors is required.
During the first year, students study the history of the entertainment industry whilst exercising their communication skills in the preparation of marketing plans, briefs, proposals, advertising copy and media releases. Learning is accelerated with practical experience in various areas of study as they apply to professional arts and entertainment managers; in their first year, students can expect first-hand experience in negotiation, copyright and intellectual property, music publishing and licensing, marketing, and a variety of legal scenarios.
To prepare students for the Degree, the Diploma provides a core understanding of business practices relating to the Creative Industries and explores the challenges faced when commercialising music, entertainment and the arts.
Bachelor of Entertainment (Business Management)
The Degree provides the critical mind food for students to tackle the business challenges of the global entertainment industry.
During the final year of study students explore entrepreneurship, film and television production management, international touring principles, online business systems, international licensing and branding, and major festival events management.
Assessable projects focus on industry best practice but are extended to include festival proposals, feasibility studies, touring plans, research projects, licensing and brand alignments, and the establishment of online business ventures.
A core focus of the Degree is based on professional development; the conduit between knowledge and the delivery of these concepts to industry. Students embark upon a self-devised research project and/ or an industry engagement program under the ongoing mentorship of their lecturers. Acute industry awareness, strong networking skills and the development of a strategic career path are the desired outcomes of this stage.
